Jeff Pollack (music and media consultant)
Encyclopedia
Jeff Pollack is an influential American music and media consultant.

As a program director, Pollack resuscitated the long suffering WMMR
WMMR
WMMR is an active rock radio station in Philadelphia, Pennsylvania, broadcasting at 93.3 MHz FM. The station is owned by Greater Media....

 transforming "the troubled station into a rating winner and made a name for himself across the country." In an interview with WYSP, Howard Stern and Spike Eskin eulogized the glory days of Philadelpha's FM stations. During the interview, Stern named Pollack as one of the many legends of WMMR.

In a Yale Daily News
Yale Daily News
The Yale Daily News is an independent student newspaper published by Yale University students in New Haven, Connecticut since January 28, 1878...

 interview, Pollack reflected on his beginnings in the industry stating: "I got into the business because I love music and I had to learn early on that there was a difference between what I liked and what was going to be popular". In 1981, Pollack went on to create his own company, which has grown to include clients as diverse as MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

, VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...

, CMT
CMT
- Medicine :* California mastitis test* Certified Massage Therapist* Cervical motion tenderness, a sign of pelvic inflammatory disease* Charcot-Marie-Tooth disease* Chemically modified tetracyclines* Circus Movement Tachycardia...

, Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 and National Geographic.

Pollack is also a frequent contributor to the Huffington Post. In his blogs, Pollack gives insight on the ever fluctuating music industry, reviews new music, and highlights upcoming concerts with his “Live & Dangerous” series.

Pollack was a guest lecturer at Yale University's 2011 Master's Tea, where he discussed his recent Huffington Post contribution entitled: 10 Bands That Shook The World. In it, Pollack lists the bands that “either pioneered or popularized” music for an entire generation. U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...

, The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

, Nirvana
Nirvana
Nirvāṇa ; ) is a central concept in Indian religions. In sramanic thought, it is the state of being free from suffering. In Hindu philosophy, it is the union with the Supreme being through moksha...

, and The Grateful Dead were among those mentioned. The list sparked a slew of debates as to what bands truly left a lasting mark on society. “It’s not like it’s only my opinion that matters — it’s there to invite debate”.

Pollack has worked behind the scenes of many live music and charity events including Live 8
Live 8
Live 8 was a string of benefit concerts that took place on 2 July 2005, in the G8 states and in South Africa. They were timed to precede the G8 Conference and summit held at the Gleneagles Hotel in Auchterarder, Scotland from 6–8 July 2005; they also coincided with the 20th anniversary of Live Aid...

, Live Aid
Live Aid
Live Aid was a dual-venue concert that was held on 13 July 1985. The event was organized by Bob Geldof and Midge Ure to raise funds for relief of the ongoing Ethiopian famine. Billed as the "global jukebox", the event was held simultaneously in Wembley Stadium in London, England, United Kingdom ...

, the 2002 Salt Lake City Olympics, and the Billboard Music Awards.

As a Music Supervisor, Pollack has worked on over thirty films, four of which received Academy Award nominations for Best Song. The most recent, Crazy Heart
Crazy Heart
Crazy Heart is a 2009 American musical-drama film, written and directed by Scott Cooper and based on the 1987 novel of the same name by Thomas Cobb. Jeff Bridges plays a down-and-out country music singer-songwriter who tries to turn his life around after beginning a relationship with a young...

starring Jeff Bridges
Jeff Bridges
Jeffrey Leon "Jeff" Bridges is an American actor and musician. He won the Academy Award for Best Actor for his role as Otis "Bad" Blake in the 2009 film Crazy Heart....

, went on to win the award for Best Original Song

Pollack joined his music industry peers in lamenting the loss of Apple CEO Steve Jobs. Pollack was quoted in the LA Times as saying "[Jobs] took the music business away from the labels and focused on the user's experience."

External links

  • http://www.pollackmedia.com/#2
  • http://www.wmmr.com/
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