Jeff Goodby
Encyclopedia
Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time
and Mother Jones
.
where he wrote for The Harvard Lampoon
. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. That landed him his first advertising job at J. Walter Thompson
where he met mentor Hal Riney
of Ogilvy & Mather.
has placed several of the company's ads into permanent rotation, including among others “got milk?
” and the Budweiser Lizards
Goodby served as the president of the Cannes Advertising Festival
, head judge of the prestigious Titanium Jury and chaired judging the ANDYS. In 2006, Goodby was inducted into the Advertising Hall of Fame. Jeff Goodby and his fellow co-chairman Rich Silverstein
were also highlighted in the 2009 documentary, “Art & Copy
.” In 2010, Adweek
named him, along with Rich Silverstein, Executives of the Decade.
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
and Mother Jones
Mother Jones (magazine)
Mother Jones is an American independent news organization, featuring investigative and breaking news reporting on politics, the environment, human rights, and culture. Mother Jones has been nominated for 23 National Magazine Awards and has won six times, including for General Excellence in 2001,...
.
Early life
Jeff Goodby grew up in Rhode Island. He graduated from Harvard UniversityHarvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
where he wrote for The Harvard Lampoon
Harvard Lampoon
The Harvard Lampoon is an undergraduate humor publication founded in 1876 at Harvard University in Cambridge, Massachusetts.-Overview:Published since 1876, The Harvard Lampoon is the world's longest continually published humor magazine. It is also the second longest-running English-language humor...
. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously. That landed him his first advertising job at J. Walter Thompson
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
where he met mentor Hal Riney
Hal Riney
Hal Patrick Riney was an American advertising executive.Founder of Publicis & Hal Riney, Riney was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame in 2001.Riney grew up in Longview, Washington...
of Ogilvy & Mather.
Career Success
Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age Adweek and Creativity Magazine. The Museum of Modern ArtMuseum of Modern Art
The Museum of Modern Art is an art museum in Midtown Manhattan in New York City, on 53rd Street, between Fifth and Sixth Avenues. It has been important in developing and collecting modernist art, and is often identified as the most influential museum of modern art in the world...
has placed several of the company's ads into permanent rotation, including among others “got milk?
Got Milk?
Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running...
” and the Budweiser Lizards
Budweiser Frogs
The Budweiser Frogs are three life-like puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. They are part of one of the most well-known international alcohol advertising campaigns. They were created...
Goodby served as the president of the Cannes Advertising Festival
Cannes Lions International Advertising Festival
The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...
, head judge of the prestigious Titanium Jury and chaired judging the ANDYS. In 2006, Goodby was inducted into the Advertising Hall of Fame. Jeff Goodby and his fellow co-chairman Rich Silverstein
Rich Silverstein
Rich Silverstein is Co-Chairman and a Creative Director at Goodby, Silverstein & Partners, San Francisco.-Early life:Rich grew up in Yorktown Heights, New York. After graduating from the Parsons School of Design in New York City, he moved to San Francisco...
were also highlighted in the 2009 documentary, “Art & Copy
Art & Copy
Art & Copy is a 2009 documentary film directed by Doug Pray about the advertising industry in the U.S. The film follows the careers of people from "advertising's creative revolution of the 1960s", including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow...
.” In 2010, Adweek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
named him, along with Rich Silverstein, Executives of the Decade.