Jack Bergstrand is an American business consultant, author of a book endorsed by The Drucker Institute on enterprise reinvention, and founder of Brand Velocity, Inc.. He specializes in knowledge work productivity

Knowledge work productivity

right|200px|Knowledge work productivity is the measure of the efficiency and effectiveness of the output generated by workers who mainly rely on knowledge, rather than labor, during the production process...

  for large enterprises and enterprise projects and frequently writes and speaks for sites and publications, including CIO Magazine, Directors and Boards, Business to Business, Information Week Business Technology Network, Boardmember.com, CFO.com, Training Magazine, the American Management Association's MWorld and CIO Update. He is also the author of Reinvent Your Enterprise

Reinvent Your Enterprise

Reinvent Your Enterprise is a business book by Jack Bergstrand, CEO of Brand Velocity. The book was first published by BookSurge in 2009 and endorsed by The Drucker Institute at Claremont Graduate University.-Overview:...

, How to Make Knowledge Work Work for You, and Velocity Insights.

Beginnings

He began as a businessperson in 1979 and led and restructured the global information technology function for The Coca-Cola Company

The Coca-Cola Company

The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

, and was chief financial officer, head of manufacturing and logistics for Coca-Cola Beverages, and was the corporate head of distribution, as well as chief marketing officer and division manager in New England for Coca-Cola Enterprises

Coca-Cola Enterprises

Coca-Cola Enterprises is a marketer, producer, and distributor of Coca-Cola products. It is the anchor bottler for Western Europe, and was formerly the anchor bottler for most of North America....

.
He was a Sloan Fellow at Stanford University

Stanford University

The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

's Graduate School of Business, where he earned a masters degree in management. He also earned a masters degree in advertising from Michigan State University

Michigan State University

Michigan State University is a public research university in East Lansing, Michigan, USA. Founded in 1855, it was the pioneer land-grant institution and served as a model for future land-grant colleges in the United States under the 1862 Morrill Act.MSU pioneered the studies of packaging,...

, was a doctoral candidate in Executive Leadership at George Washington University

George Washington University

The George Washington University is a private, coeducational comprehensive university located in Washington, D.C. in the United States...

 when doing research on knowledge work productivity, and earned a masters degree in education and human development from that institution. In 2001, he began working full time on knowledge work productivity and created the consulting firm Brand Velocity, Inc. based on knowledge work productivity principles. As part of this work he also developed the Strategic Profiling

Strategic Profiling

Strategic Profiling is a knowledge work productivity and enterprise reinvention improvement tool, used in conjunction with the Action Planning workshop, and is a registered trademark of Brand Velocity, Inc. The survey-based tool was designed based on the work of Peter F...

 knowledge work productivity profile instrument and Action Planning process linked to his work at George Washington, and wrote the book, Reinvent Your Enterprise

Reinvent Your Enterprise

Reinvent Your Enterprise is a business book by Jack Bergstrand, CEO of Brand Velocity. The book was first published by BookSurge in 2009 and endorsed by The Drucker Institute at Claremont Graduate University.-Overview:...

to establish an explicit system for knowledge work productivity in large enterprises and large enterprise projects. Endorsed by The Drucker Institute, the book describes a knowledge work productivity prototype, and identifies core adaptation principles.

Research

Bergstrand’s research on knowledge work productivity integrates more than 30 years working in a large global corporate environment, the work of more than 200 writers and business scholars, and the use of his company to prototype and refine knowledge work productivity principles and practices as the next frontier of management.
A key part of his work has been to develop a knowledge work productivity system based on the work of Peter F. Drucker, Gibson Burrell, Gareth Morgan, Talcott Parsons

Talcott Parsons

Talcott Parsons was an American sociologist who served on the faculty of Harvard University from 1927 to 1973....

,and Norbert Wiener

Norbert Wiener

Norbert Wiener was an American mathematician.A famous child prodigy, Wiener later became an early researcher in stochastic and noise processes, contributing work relevant to electronic engineering, electronic communication, and control systems.Wiener is regarded as the originator of cybernetics, a...

. The overall framework, based on knowledge, work, subjectivity, and objectivity follows a cybernetic

Cybernetics

Cybernetics is the interdisciplinary study of the structure of regulatory systems. Cybernetics is closely related to information theory, control theory and systems theory, at least in its first-order form...

 process to holistically improve knowledge work productivity – from Envision to Design to Build to Operate.

Application

There are several applications of Bergstrand’s work on knowledge work productivity. The first is with large enterprise projects that translates subjective knowledge, objective knowledge, objective work, and subjective work into four primary knowledge work productivity questions:

• Envision – Where do you intend to go and Why (Subjective Knowledge based)
• Design – Therefore, What do you intend to do and When (Objective Knowledge based)
• Build – Therefore, How can this best be done (Objective Work based)
• Operate – Therefore, Who is responsible for which tasks (Subjective Work based)

Book

Reinvent Your Enterprise

Reinvent Your Enterprise

Reinvent Your Enterprise is a business book by Jack Bergstrand, CEO of Brand Velocity. The book was first published by BookSurge in 2009 and endorsed by The Drucker Institute at Claremont Graduate University.-Overview:...

(ISBN 1-4392-1985-0) is a book by Bergstrand on knowledge work productivity management.

The book builds upon work from Peter F. Drucker. It integrates research from insights and examples from nearly 200 scholars to establish an archetype for organizations to better manage knowledge work productivity.

In Reinvent Your Enterprise

Reinvent Your Enterprise

Reinvent Your Enterprise is a business book by Jack Bergstrand, CEO of Brand Velocity. The book was first published by BookSurge in 2009 and endorsed by The Drucker Institute at Claremont Graduate University.-Overview:...

, a new management system was developed based on the work of Peter F. Drucker, Gareth Burrell, Garth Morgan, Talcott Parsons

Talcott Parsons

Talcott Parsons was an American sociologist who served on the faculty of Harvard University from 1927 to 1973....

, and Norbert Wiener

Norbert Wiener

Norbert Wiener was an American mathematician.A famous child prodigy, Wiener later became an early researcher in stochastic and noise processes, contributing work relevant to electronic engineering, electronic communication, and control systems.Wiener is regarded as the originator of cybernetics, a...

. Endorsed by The Drucker Institute, the book describes a knowledge work productivity prototype, and identifies core adaptation principles.