Ivano Beggio
Encyclopedia
Ivano Beggio is a company name as well as the name of the former owner and president of what was for a brief period (1997–2003) the largest motorcycle
company in Europe
: Aprilia.
Italian motorcycles have always almost sold themselves, especially the racer models. Aprilia has sponsored many European and world racing champions in all classes. In the mid-1980s, Aprilia tried to diversify into the manufacturing of furniture and eye glasses. However, the move was not successful and only increased the company's debt heavily. When Beggio became president of Aprilia, he sold the companies that did not belong to the core field of Aprilia's enterprises. He returned to familiar territory, the two-wheeler.
However, in 2004, the financial situation of Aprilia was again desperate and very close to financial breakdown. The banks forced Beggio to sell Aprilia, Guzzi and Laverda to Piaggio
, an Italian
scooter
factory, owned by Roberto Colaninno.
Motorcycle
A motorcycle is a single-track, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.Motorcycles are one of the most...
company in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
: Aprilia.
Italian motorcycles have always almost sold themselves, especially the racer models. Aprilia has sponsored many European and world racing champions in all classes. In the mid-1980s, Aprilia tried to diversify into the manufacturing of furniture and eye glasses. However, the move was not successful and only increased the company's debt heavily. When Beggio became president of Aprilia, he sold the companies that did not belong to the core field of Aprilia's enterprises. He returned to familiar territory, the two-wheeler.
However, in 2004, the financial situation of Aprilia was again desperate and very close to financial breakdown. The banks forced Beggio to sell Aprilia, Guzzi and Laverda to Piaggio
Piaggio
Piaggio based in Pontedera, Italy encompasses seven brands of scooters, motorcycles and compact commercial vehicles. As the fourth largest producer of scooters and motorcycles in the world, Piaggio produces more than 600,000 vehicles annually, with five research and development centers, more than...
, an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
scooter
Scooter (motorcycle)
A scooter is a motorcycle with step-through frame and a platform for the operator's feet. Elements of scooter design have been present in some of the earliest motorcycles, and motorcycles identifiable as scooters have been made from 1914 or earlier...
factory, owned by Roberto Colaninno.