Internet presence management
Encyclopedia
Internet Presence Management (IPM) is the process of controlling the Web presence, or Internet
-based channels of an organization or company, with the goal of increasing that entity's online presence and overall internet efficiency.
, where an advertiser communicates the entity's brand in a synergistic fashion via all areas of online marketing. Other management methods include sales force management system
s, enterprise resource planning
, Web analytics
, and business analytics
to streamline a business operationally to do more with less.
medium as means of connecting with their target audiences, as well as reduce customer acquisition and customer service costs.
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
-based channels of an organization or company, with the goal of increasing that entity's online presence and overall internet efficiency.
Internet presence
The Internet presence, or Web presence, for an organization or company encompasses, but is not limited to:- E-mailE-mailElectronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
- Internet forumInternet forumAn Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...
s - BlogBlogA blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
sfdg - MinisiteMinisiteA minisite is a website by which companies offer information about one specific product or product group. Typically, a minisite is enhanced by various multimedia content, such as an animated, narrated introduction, and accompanied by a visual scheme which complements the product well.For example, a...
s - Search engineWeb search engineA web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other...
listings - Social networkSocial networkA social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...
s (e.g., MySpaceMySpaceMyspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
, FacebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
and TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
) - Web directoriesWeb directoryA web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links....
- WebsiteWebsiteA website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
s - Word of mouthWord of mouthWord of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. Oral tradition is cultural material and...
marketing (WOMM).
Methods
Internet presence management typically encompasses advanced Internet marketingInternet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
, where an advertiser communicates the entity's brand in a synergistic fashion via all areas of online marketing. Other management methods include sales force management system
Sales force management system
Sales force management systems are information systems used in CRM marketing and management that help automate some sales and sales force management functions...
s, enterprise resource planning
Enterprise resource planning
Enterprise resource planning systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc. ERP systems automate this activity with an integrated software application...
, Web analytics
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
, and business analytics
Business analytics
Business analytics refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business...
to streamline a business operationally to do more with less.
Advantages
Internet presence management is useful for organizations or companies that are attempting to embrace the onlineONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
medium as means of connecting with their target audiences, as well as reduce customer acquisition and customer service costs.
See also
- Web presence
- Search engine optimizationSearch engine optimizationSearch engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...