Instax
Encyclopedia
Instax is a brand of instant still cameras
Instant camera
The instant camera is a type of camera that generates a developed film image. The most popular types to use self-developing film were formerly made by Polaroid Corporation....

 and films marketed by Fujifilm
Fujifilm
is a multinational photography and imaging company headquartered in Tokyo, Japan.Fujifilm's principal activities are the development, production, sale and servicing of color photographic film, digital cameras, photofinishing equipment, color paper, photofinishing chemicals, medical imaging...

 since the late 1990s. There are two formats of Instax film and cameras − the original "wide" format which gives an image approximately 60mm x 99mm, and a "mini" format of 62mm x 46mm.

The films and cameras are based upon the improvements Kodak made to Polaroid
Polaroid Corporation
Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February...

's SX-70
Polaroid SX-70
The SX-70 is a folding single lens reflex Land Camera which was produced by the Polaroid Corporation from 1972-1981.- History :Though Polaroid had considered a Henry Dreyfus-designed SLR for its Colorpack film, the SX-70 was the first instant SLR and the first camera to use Polaroid's new SX-70...

 instant film system in the instant film cameras it sold in the 1970s and 1980s, namely the ability to expose the film through the rear of the photograph, and the reversal of the order of the dye layers so that development in the blue layer is visible first. As a result of these changes the image does not need to be taken via a reflex mirror in order to reverse the image (as all Polaroid integral film cameras do); and colour balance and tonal range are improved over Polaroid integral instant films. As well Fuji's decision to integrate the pressure plate springs and electrical power sources into the camera bodies rather than the disposable film pack itself helps make the Instax system more economical per exposure than Polaroid's equivalents.

Although Kodak itself ceased production of instant film cameras when it was successfully sued by Polaroid for patent violation, the Instax cameras were made and marketed with Polaroid's permission and as a result could not be officially distributed in certain territories such as the USA, until the original Polaroid patents expired in the mid 1990s. With Polaroid ceasing production of instant films in 2008, the Instax system was the only integral instant film system in production until The Impossible Project launched their own integral film in early 2010.

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