Informa Research Services
Encyclopedia
Informa Research Services is a United States
–based market research company that primarily serves financial services organizations nationwide. Informa Research Services provides competitive intelligence
, market research
, mystery shopping
, and compliance testing services to the financial industry. The company gathers competitive product information, branch experience measurements, and consumer
opinions. They deliver market information, analysis, and targeted recommendations.
Informa Research Services is part of Informa, an international provider of specialist information and services for the academic and scientific, professional and commercial business communities.
Informa Research Services is a Credit Union National Association (CUNA) exclusive strategic provider for competitive intelligence, market research, and mystery shopping services. Read more about this strategic alliance at the CUNA Strategic Services' website:
In June 2000, the company was purchased by Informa plc and was renamed Informa Research Services, Inc. The resulting success came from an increased focus on new research areas and enhanced technology systems and solutions.
For more than 28 years, Informa Research Services has provided their clients market intelligence
on financial products and customer experience. Informa’s analysts leverage their competitive data and customer experience data to bring clients a complete 360-degree picture. The company is well known for their ability to conduct high-level studies and gap analytics, putting the power of market intelligence to work for their clients.
Currently, the company serves more than 6,500 clients, including all of the nation’s top 100 banks. An earned reputation for extreme accuracy and enthusiastic customer service keeps clients renewing services year after year.
Their most recent acquisitions are Barry Leeds & Associates, Inc., in 2003, Market Trends, Inc., in 2004, and Moorthy, Riggs and Associates, in 2005.
's top financial portals. Consumers are able to search for the best rates on mortgage loan
s, consumer loans, and auto loans as well as credit cards and deposit products. Financial institutions can advertise their products on these rate tables by contacting Informa Research Services.
This data can be found on:
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
–based market research company that primarily serves financial services organizations nationwide. Informa Research Services provides competitive intelligence
Competitive intelligence
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...
, market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
, mystery shopping
Mystery shopping
Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services...
, and compliance testing services to the financial industry. The company gathers competitive product information, branch experience measurements, and consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
opinions. They deliver market information, analysis, and targeted recommendations.
Informa Research Services is part of Informa, an international provider of specialist information and services for the academic and scientific, professional and commercial business communities.
Informa Research Services is a Credit Union National Association (CUNA) exclusive strategic provider for competitive intelligence, market research, and mystery shopping services. Read more about this strategic alliance at the CUNA Strategic Services' website:
History
In 1983, Informa Research Services was originally launched as Meyer Interest Rate Survey. In 1993, the company was purchased by the BISYS Group. The same management team led the company to further successes and increased growth. New divisions were developed as new areas of research and the resulting products became in high demand.In June 2000, the company was purchased by Informa plc and was renamed Informa Research Services, Inc. The resulting success came from an increased focus on new research areas and enhanced technology systems and solutions.
For more than 28 years, Informa Research Services has provided their clients market intelligence
Market intelligence
Market intelligence can refer to*Marketing Intelligence - commercial information for marketing purposes*Market Intelligence - a form of market research and analysis...
on financial products and customer experience. Informa’s analysts leverage their competitive data and customer experience data to bring clients a complete 360-degree picture. The company is well known for their ability to conduct high-level studies and gap analytics, putting the power of market intelligence to work for their clients.
Currently, the company serves more than 6,500 clients, including all of the nation’s top 100 banks. An earned reputation for extreme accuracy and enthusiastic customer service keeps clients renewing services year after year.
Acquisitions
In the past 28 years, Informa Research Services has made more than ten major competitor acquisitions.Their most recent acquisitions are Barry Leeds & Associates, Inc., in 2003, Market Trends, Inc., in 2004, and Moorthy, Riggs and Associates, in 2005.
Products
According to their website, Informa Research Services offers the following products and services:Competitive Intelligence
Using mystery shopping survey methodologies and direct feeds from financial institutions, Informa Research Services collects rate, fee, and product information in the areas of deposits and savings accounts, credit cards, personal loans, mortgage loans, home equity loans, auto finance, small business lending, and commercial services. Informa also collects competitive intelligence in the area of customer experience measurement.Sales and Evaluation
Using mystery shop methodologies, Informa seeks to improve sales skills, service delivery, and the effectiveness of financial institution employees. Employee behavior pertaining to sales and services is monitored and employees are motivated to exhibit superior levels of performance.Regulatory Compliance Testing
Using mystery shop and customer survey methodologies, Informa captures the "customer experience" to identify areas of improvement or concern relating to fair lending and fair treatment, compliance and suitability testing for Non-Deposit Investment Products (NDIP), and other various compliance requirements such as, but not limited to, RESPA, FACTA, HMDA, Customer Complaint Processes, Third Party Referral Activity, etc.Lead Generation (Online Advertising and Media Partnerships)
Informa Research Services' financial product data is available to consumers at most of the InternetInternet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
's top financial portals. Consumers are able to search for the best rates on mortgage loan
Mortgage loan
A mortgage loan is a loan secured by real property through the use of a mortgage note which evidences the existence of the loan and the encumbrance of that realty through the granting of a mortgage which secures the loan...
s, consumer loans, and auto loans as well as credit cards and deposit products. Financial institutions can advertise their products on these rate tables by contacting Informa Research Services.
This data can be found on:
Executive Management
- Michael E. Adler, Esq. - President and Managing Director
- Charles A. Miwa - Chief Operating Officer
- Lori Jomsky - Senior Vice President, Deposit Products and Market Intelligence
- Paul Needels - Senior Vice President, Loan Products
- Brian D. Richards - Senior Vice President, Business Development
- Sherif Shokralla - Vice President, Product Operations
- James Royal - Vice President, Director of Marketing