Industryplayer
Encyclopedia
IndustryPlayer and the webserver-based version IndustryMasters are business simulation games, -multiplayer on-line business strategy games based on a simulation of real world economy, developed by Tycoon Systems Ltd.

Participants take the role of an entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 and compete with each other in real-time for market leadership and shareholder value
Shareholder value
Shareholder value is a business term, sometimes phrased as shareholder value maximization or as the shareholder value model, which implies that the ultimate measure of a company's success is the extent to which it enriches shareholders...

. The game allows university students, business professionals and others to attempt to engineer a successful corporate environment. Participants can log into the Web-based tool to play individually or in groups and get an evaluation of their performance.

The game includes a real-time corporate accounting system, industry analysis tools, and scoring and debriefing features.

IndustryPlayer Classic, the download version for use with Windows, simulates aspects of entrepreneurship: from strategy, investment and finance to the interactions with competitors, workforce, consumers, banks and the environment (CSR, Carbon Footprint).

The browser-based IndustryMasters edition is a business simulation game that allows students, business people and others to sharpen their entrepreneurial and strategic management
Strategic management
Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments...

 skills by building their own company and competing in real-time against each other

IndustryMasters is available in multiple editions, which are customized for usage either in corporate learning, in MBA programs, colleges or for training people without a business background. Participants can play individually or with a team to develop a strategy, undertake an entrepreneurial start-up and compete with each other in a real-time multi-player competition.

"Serious games can be powerful educational tools, allowing users to experiment, learn from their mistakes and safely experience risky or dangerous situations.... Examples of serious games include IndustryPlayer, a business simulation based on real-world data ..."

IndustryMasters and Tycoon Systems Ltd have been selected for the past five years (2006–2010) to run "Mousetrap" a major IIMA Confluence Event run at the Indian Institute of Management, Ahmedabad (IIMA). The annual "Mousetrap" competition uses the IndustryMasters game to allow 1,800 students in 600 teams of 3 people compete for virtual market dominance.

External links

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