In-Store Broadcasting Network
Encyclopedia
InStore Broadcasting Network (also known as IBN) is a retail media
provider of narrowcast in-store background music
, in-store video content and advertising for delivery within supermarkets and drugstores
. InStore Broadcasting Network's music programming is housed locally on a music server
at each location, containing the music library and IBN's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet
. The playlists dictate what will be played during the following week in that particular store.
and grocery stores nationwide. Its largest client base holds nationwide accounts. Included are stores owned by Ahold
(including Giant Food Stores, Tops and Martin's
), Kroger
, Safeway, Supervalu
, Meijer
, Winn-Dixie
and Walgreens
.
Retail Media
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, on-line advertising, sampling, loyalty cards and coupons or vouchers....
provider of narrowcast in-store background music
Background music
Although background music was by the end of the 20th century generally identified with Muzak or elevator music, there are several stages in the development of this concept.-Antecedents:...
, in-store video content and advertising for delivery within supermarkets and drugstores
Pharmacy
Pharmacy is the health profession that links the health sciences with the chemical sciences and it is charged with ensuring the safe and effective use of pharmaceutical drugs...
. InStore Broadcasting Network's music programming is housed locally on a music server
Server (computing)
In the context of client-server architecture, a server is a computer program running to serve the requests of other programs, the "clients". Thus, the "server" performs some computational task on behalf of "clients"...
at each location, containing the music library and IBN's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
. The playlists dictate what will be played during the following week in that particular store.
Clients
IBN reports that it provides music to over 18,000 retailRetail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
and grocery stores nationwide. Its largest client base holds nationwide accounts. Included are stores owned by Ahold
Ahold
Ahold is a major international supermarket operator based in Amsterdam, Netherlands. Ahold is listed on Euronext Amsterdam and the Frankfurt Stock Exchange.-History:...
(including Giant Food Stores, Tops and Martin's
Martin's
Martin's may refer to the following:Retailers*Martin's Super Markets, a grocery chain headquartered in South Bend, Indiana*Martin's Food Markets, a grocery chain operated by Giant-Carlisle*Martin's , UK newsagent...
), Kroger
Kroger
The Kroger Co. is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain and its second-largest grocery retailer by volume and second-place general retailer...
, Safeway, Supervalu
Supervalu (United States)
SuperValu Inc. is a United States grocery retailer and distributor. The corporation, headquartered in Eden Prairie, Minnesota, has been in business for over a century. It is the third-largest food retailing company in the United States , and ranks #51 on the Fortune 100 list.On June 2, 2006,...
, Meijer
Meijer
Meijer, Inc. is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962. About half of the company's 196 stores are located in Michigan, with additional locations in...
, Winn-Dixie
Winn-Dixie
Winn-Dixie Stores, Inc. is an American supermarket chain based in Jacksonville, Florida. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the...
and Walgreens
Walgreens
Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...
.
Competitors
InStore Broadcasting Network directly competes with the following companies:- Applied Media Technologies CorporationApplied Media Technologies CorporationApplied Media Technologies Corporation is a Tampa, Florida-based provider of commercial sound equipment, "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage, and background music for businesses as a partner of SIRIUS Satellite Radio and Eos Music Corporation.-...
- Muzak Holdings / DMX Music
- PlayNetworkPlaynetworkPlayNetwork, Inc. is a provider of in-store entertainment for retail, restaurant, and hospitality environments.In 1996, PlayNetwork was founded in Seattle and quickly introduced custom music programming...
- TrusonicTrusonicMood Media North America is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded originally in 1999 as a small business unit SBU of the now defunct MP3.com, Trusonic provided background music to businesses...