Ideas del Sur
Encyclopedia
Ideas del Sur is a production company founded by Marcelo Tinelli
Marcelo Tinelli
Marcelo Hugo Tinelli is an Argentine TV host, media producer and businessman, best known as the host of the TV show ShowMatch broadcast on Argentina's Canal 13...

, host of the highest-rated show in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

: Videomatch
Videomatch
Videomatch was a late-night 120-minute Argentine comedy show hosted by Marcelo Tinelli and broadcast on Telefe that debuted in 1989 in the midnight time slot....

.

From 1990 to 1997, the show was produced by the TV station, Telefe
Telefe
Televisión Federal S.A., best known as Telefe and later as TLF, is an Argentine television network. Formerly known as Canal Once , a state-run network, it was privatised and established as Telefe in 1989, when and News Corporation took over the channel...

, but in 1998 Marcelo founded his own independent company so he could produce the show himself. He also started to produce different genres including fiction and game shows.

In 2005, Tinelli caused huge controversy when he decided to move his show, Videomatch (which was retitled Showmatch for legal reasons) and Los Roldan, the two highest-rated shows in the country at the time, from Telefe, the leading TV station, to number 3 net Canal 9
Canal 9
Canal Nou is a public television station in the Valencian Community, Spain. It is run by Ràdio Televisió Valenciana which operates from Burjassot. It is broadcast in Valencian and Spanish and it can be watched in the Valencian Community and adjacent areas...

. While the move did not affect Showmatch, which continued to be the most watched show in the country, it affected Los Roldan which ended up losing over 50% of its audience.
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