IP Pixel
Encyclopedia
IP Pixel is a Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, USA based digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 creative agency
Creative agency
A creative agency is an advertising agency that specializes in the creative work of creating advertisements / commercials, and may leave the buying of media space and time to a specialist media agency....

 owned by Publicis Groupe and an operating unit of Starcom MediaVest Group
Starcom
Starcom: The U.S. Space Force is an animated syndicated series in the 1980s that spawned a successful motorized toy line franchise in Europe and Asia for Mattel, despite its failures to succeed in its U.S. domestic market...

.

History

IP Pixel was founded in 2003 by Nicholas Yecke, John Rafferty and Jen Schreiber then members of Starcom IP - Starcom WorldWide, held by the Publicis Groupe. In 2007 Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...

 restructured Pixel into a fully integrated part of its Starcom MediaVest Group.

Notable Clients

IP Pixel's clients include: PetSmart
PetSmart
PetSmart, Inc. is a retail chain doing business in the United States and Canada engaged in the sale of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care.- History :...

, LEGO
Lego
Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...

, Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

, Mattel
Mattel
Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from...

, Miller
Miller
A miller usually refers to a person who operates a mill, a machine to grind a cereal crop to make flour. Milling is among the oldest of human occupations. "Miller", "Milne" and other variants are common surnames, as are their equivalents in other languages around the world...

, ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

, Allstate
Allstate
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993...

, Walgreens
Walgreens
Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...

, H&R Block
H&R Block
H&R Block is a tax preparation company in the United States, claiming more than 22 million customers worldwide, with offices in Canada, Australia and the United Kingdom. The Kansas City-based company also offers banking, personal finance and business consulting services.Founded in 1955 by brothers...

, Washington Mutual
Washington Mutual
Washington Mutual, Inc. , abbreviated to WaMu, was a savings bank holding company and the former owner of Washington Mutual Bank, which was the United States' largest savings and loan association until its collapse in 2008....

, Beam Global, McDonalds, Feeding America.

Pro bono
Pro bono
Pro bono publico is a Latin phrase generally used to describe professional work undertaken voluntarily and without payment or at a reduced fee as a public service. It is common in the legal profession and is increasingly seen in marketing, technology, and strategy consulting firms...

 clients include: Global Giving, Lambda Legal
Lambda Legal
Lambda Legal is an American civil rights organization that focuses on lesbian, gay, bisexual, transgender communities as well as people living with HIV/AIDS through impact litigation, education, and public policy work.Lambda's founder William J. Thom, Esq...

.

Awards

  • 2007, Finalist, IAB Mixx Awards - Super Rich Media - Nintendo
    Nintendo
    is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

     Wii
    Wii
    The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...

  • 2007, Finalist, Webby Awards – WaMu TrappedBanker.com and Allstate “It Takes A Thief"
  • 2007, Finalist, The Journal of Financial Advertising and Marketing's Media Strategy Awards – Allstate, “It Takes A Thief"
  • 2007 Silver Winner – Retail Advertising & Marketing Association RACie Awards – PetSmart Online Circular Ads
  • 2006 Bronze Cyber Lion, WaMu TrappedBanker.com
  • 2006 Co-Presenter - 2006 Yahoo! Creative Conference. Chicago
  • 2006 Myers Media Innovation & Creativity Platinum Award – Allstate 24 (TV series)
    24 (TV series)
    24 is an American television series produced for the Fox Network and syndicated worldwide, starring Kiefer Sutherland as Counter Terrorist Unit agent Jack Bauer. Each 24-episode season covers 24 hours in the life of Bauer, using the real time method of narration...

     Sponsorship, LEGO Revenge of the Brick
  • 2005, Finalist, AdWeek Buzz Awards, Allstate – 24 (TV series)
    24 (TV series)
    24 is an American television series produced for the Fox Network and syndicated worldwide, starring Kiefer Sutherland as Counter Terrorist Unit agent Jack Bauer. Each 24-episode season covers 24 hours in the life of Bauer, using the real time method of narration...

     Sponsorship
  • 2005 AdWeek Buzz Awards - LEGO
    Lego
    Lego is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts...

    Revenge of the Brick Campaign

Official site

We Are Pixel.
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