Hpnotiq
Encyclopedia
Hpnotiq liqueur
is a blend of natural fruit juices, premium vodka
and a touch of cognac
. It is 34 proof (17% ABV) and is available in over 70 countries worldwide.
on Long Island, New York, who, after seeing a blue perfume at Bloomingdale's
, decided to create a blue liqueur
. Within a year, it was a popular drink in New York night clubs.
The brand was originally distributed by Wingard Inc. of Great Neck, New York
; in January 2003, Yakoby's trademark
and the distribution rights were acquired by Heaven Hill Distilleries
. The brand earned Yakoby a reported $50 million. Hpnotiq is bottled in France
's Cognac
region and the vodka is premium French and is distilled three times.
The growth of Hpnotiq began with Yakoby’s introduction of the liqueur to the stylish New York City
night club scene, which toward the end of the 1990s embraced the introduction of premium vodkas and cognacs as sexy and sophisticated. Hpnotiq’s flavor and blue color and packaging fed off the energy of this popularity. Word of mouth spread as bartender
s began to use the brand as an alternative ingredient in cosmopolitans
and martinis
.Hpnotiq quickly became the drink of choice for celebrities and has grown the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media.
When Hpnotiq was first founded it gained widespread popularity among an urban audience, but has since then become a female focused brand. Currently the brand is positioned towards females 21-35 and the girls' night out
lifestyle.
As of late 2010, the brand has been getting a lot media attention for hosting events for celebrities such as Lauren Conrad
, Khloe Kardashian
, Ashley Greene
, Soleil Moon Frye
, and Carmen Electra
. The brand was also included as a part of Alice + Olivia
's S/S11 New York Fashion Week
parties.
In June 2011, HPNOTIQ launched its first line extension, HPNOTIQ Harmonie. Its vibrant violet color and blend of infused berries, violets, lavender and premium spirits. on Tuesday, July 12, HPNOTIQ Harmonie officially launched at PH-D at the Dream Downtown in New York City. Hosted by Khloe Kardashian
, the event garnered a significant amount of press. Reality Television stars Jonathan Cheban and Kelly Bensimon, as well as former NFL player Hank Baskett
were also in attendance.
They've adopted the slogan "Live Louder!"and are known for their unique and custom candy bars exemplified at their signature events.
Pour over ice in a rocks glass.
Liqueur
A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...
is a blend of natural fruit juices, premium vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....
and a touch of cognac
Cognac (drink)
Cognac , named after the town of Cognac in France, is a variety of brandy. It is produced in the wine-growing region surrounding the town from which it takes its name, in the French Departements of Charente and Charente-Maritime....
. It is 34 proof (17% ABV) and is available in over 70 countries worldwide.
History
Hpnotiq was created by Raphael Yakoby in 2001, a college dropout living with his parentsBoomerang Generation
Boomerang Generation is one of several terms applied to the current generation of young adults in Western culture. They are so named for the frequency with which they choose to cohabitate with their parents after a brief period of living on their own–thus boomeranging back to their place of origin...
on Long Island, New York, who, after seeing a blue perfume at Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...
, decided to create a blue liqueur
Liqueur
A liqueur is an alcoholic beverage that has been flavored with fruit, herbs, nuts, spices, flowers, or cream and bottled with added sugar. Liqueurs are typically quite sweet; they are usually not aged for long but may have resting periods during their production to allow flavors to marry.The...
. Within a year, it was a popular drink in New York night clubs.
The brand was originally distributed by Wingard Inc. of Great Neck, New York
Great Neck, New York
The term Great Neck is commonly applied to a peninsula on the North Shore of Long Island, which includes the village of Great Neck, the village of Great Neck Estates, the village of Great Neck Plaza, and others, as well as an area south of the peninsula near Lake Success and the border of Queens...
; in January 2003, Yakoby's trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
and the distribution rights were acquired by Heaven Hill Distilleries
Heaven Hill
Heaven Hill Distilleries, Inc., is a private family-owned and operated distillery company headquartered in Bardstown, Kentucky that produces and markets the Heaven Hill brand of Kentucky Straight Bourbon Whiskey and a variety of other distilled spirits. Its current distillery facility, called the...
. The brand earned Yakoby a reported $50 million. Hpnotiq is bottled in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
's Cognac
Cognac
Cognac is a commune in the Charente department in southwestern France. It is a sub-prefecture of the department.-Geography:Cognac is situated on the river Charente between the towns of Angoulême and Saintes. The majority of the town has been built on the river's left bank, with the smaller right...
region and the vodka is premium French and is distilled three times.
The growth of Hpnotiq began with Yakoby’s introduction of the liqueur to the stylish New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
night club scene, which toward the end of the 1990s embraced the introduction of premium vodkas and cognacs as sexy and sophisticated. Hpnotiq’s flavor and blue color and packaging fed off the energy of this popularity. Word of mouth spread as bartender
Bartender
A bartender is a person who serves beverages behind a counter in a bar, pub, tavern, or similar establishment. A bartender, in short, "tends the bar". The term barkeeper may carry a connotation of being the bar's owner...
s began to use the brand as an alternative ingredient in cosmopolitans
Cosmopolitan (cocktail)
A cosmopolitan is a cocktail made with vodka, triple sec, cranberry juice, and freshly squeezed lime juice or sweetened lime juice. Informally, it is referred to as a Cosmo.-History:...
and martinis
Martini (cocktail)
The martini is a cocktail made with gin and vermouth, and garnished with an olive or a lemon twist. Over the years, the martini has become one of the best-known mixed alcoholic beverages. H. L. Mencken called the martini "the only American invention as perfect as the sonnet" and E. B...
.Hpnotiq quickly became the drink of choice for celebrities and has grown the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media.
When Hpnotiq was first founded it gained widespread popularity among an urban audience, but has since then become a female focused brand. Currently the brand is positioned towards females 21-35 and the girls' night out
Girls' Night Out
A 'girls' night out' is a gender-exclusive activity where women meet to engage in social activities.Girls' Night Out is the name of:* Girls' Night Out , a 1985 number one country hit by The Judds...
lifestyle.
As of late 2010, the brand has been getting a lot media attention for hosting events for celebrities such as Lauren Conrad
Lauren Conrad
Lauren Katherine Conrad is an American television personality, celebutante, and fashion designer. She came to prominence with her starring roles on the MTV reality series Laguna Beach: The Real Orange County and its spin-off series, The Hills, which at one point followed her personal and...
, Khloe Kardashian
Khloe Kardashian
Khloé Kardashian Odom is an American businesswoman, television personality, radio host, socialite, and model...
, Ashley Greene
Ashley Greene
Ashley Michele Greene is an American actress and model, best known for playing Alice Cullen in the film adaptations of Stephenie Meyer's Twilight novels.- Personal life :...
, Soleil Moon Frye
Soleil Moon Frye
Soleil Moon Frye is an American actress, director and screenwriter. Frye is best known for her childhood role as the title character in sitcom Punky Brewster, and as Roxie King in Sabrina, the Teenage Witch.-Early life:...
, and Carmen Electra
Carmen Electra
Tara Leigh Patrick , professionally known as Carmen Electra, is an American glamour model, actress, television personality, singer, and dancer...
. The brand was also included as a part of Alice + Olivia
Alice + Olivia
Alice + Olivia by Stacey Bendet is a contemporary women's clothing brand designed by founder Stacey Bendet.Alice + Olivia has grown into 50 million dollar brand including a mens line and a children's line since its launch at Barneys in 2002...
's S/S11 New York Fashion Week
New York Fashion Week
The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world .-History:The first New York Fashion Week, then called Press Week, was the world's first...
parties.
In June 2011, HPNOTIQ launched its first line extension, HPNOTIQ Harmonie. Its vibrant violet color and blend of infused berries, violets, lavender and premium spirits. on Tuesday, July 12, HPNOTIQ Harmonie officially launched at PH-D at the Dream Downtown in New York City. Hosted by Khloe Kardashian
Khloe Kardashian
Khloé Kardashian Odom is an American businesswoman, television personality, radio host, socialite, and model...
, the event garnered a significant amount of press. Reality Television stars Jonathan Cheban and Kelly Bensimon, as well as former NFL player Hank Baskett
Hank Baskett
Henry Randall "Hank" Baskett III is a wide receiver who is currently a free agent. Baskett has played for three NFL teams, the Minnesota Vikings, Philadelphia Eagles and Indianapolis Colts....
were also in attendance.
They've adopted the slogan "Live Louder!"and are known for their unique and custom candy bars exemplified at their signature events.
Bubbles 'N Blue
- 2 oz. Hpnotiq
- 2 oz. Champagne
- Pour chilled Hpnotiq and Champagne into a Champagne flute.
Roq Candy
- 2 oz. Hpnotiq
- 1 oz. Super Premium Citrus Vodka
- Shake well and strain into a martini glass. Garnish with a rock candy stick.
Blue Breeze
- 2 oz. Hpnotiq
- 1 oz. Super Premium Coconut Rum
- Splash of pineapple juice
- Pour ingredients over ice in a rocks or hurricane glass. Stir. Garnish with a pineapple wedge.
HPNO-Rita
- 2 oz. Hpnotiq
- 1 oz. White Tequila
- Splash of lime or pineapple juice
- Shake well. Pour over ice in a salt-rimmed glass. Garnish with a lime wheel.
Punky Brewster
- 3 oz. Hpnotiq
- 1 oz. Bacardi Raspberry Rum
- Splash of pink lemonade
- Shake well. Pour over ice in a salt-rimmed glass. Garnish with a pineapple wedge.
Harmonie Margarita
- 1 1/2 oz. Hpnotiq Harmonie
- 1/2 oz. Premium White Tequila
- 1/2 oz. Triple Sec
- Shake ingredients and pour over ice into a Margarita glass. Garnish with a lime wheel.
Cocoberry Bliss
- 3 oz Hpnotiq Harmonie
- 1 oz Premium Coconut Vodka
Pour over ice in a rocks glass.
Harmonie Splash
- 2 oz Hpnotiq Harmonie
- 1 oz Premium Vodka
- 1 oz Grapefruit Juice
- Pour ingredients over ice in a rocks or hurricane glass. Stir.
Harmonie Blush
- 2 oz Hpnotiq Harmonie
- 1 oz Premium Vodka
- Splash of Cranberry Juice
- Shake well and strain into a martini glass.
Harmonie Paloma
- 2 oz Harmonie
- 1 oz Blanco Tequila
- 2 oz Ruby Red Grapefruit Juice
- Pour ingredients over ice in a highball glass.
Princess Luna
- 2 oz Hpnotiq
- 2 oz Blue Curacao
- Pour ingredients into a highball glass and fill with tonic water