Horizontal Market Software
Encyclopedia
In computer software
, horizontal market software is application software
that is useful in a wide range of industries. This is the opposite of vertical market software
, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software." Examples of horizontal market software include word processors, web browsers, spreadsheet applications and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, is generally lacks any market-specific customizations.
Computer software
Computer software, or just software, is a collection of computer programs and related data that provide the instructions for telling a computer what to do and how to do it....
, horizontal market software is application software
Application software
Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...
that is useful in a wide range of industries. This is the opposite of vertical market software
Vertical market software
Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market...
, which has a scope of usefulness limited to few industries. Horizontal market software is also known as "productivity software." Examples of horizontal market software include word processors, web browsers, spreadsheet applications and generic bookkeeping applications. Since horizontal market software is developed to be used by a broad audience, is generally lacks any market-specific customizations.
See also
- Horizontal marketHorizontal marketA horizontal market is a market which meets a given need of a wide variety of industries, rather than a specific one.-Examples:In technology, horizontal markets consist of customers that share a common need that exists in many or all industries...
- Vertical market softwareVertical market softwareVertical market software is aimed at addressing the needs of any given business within a discernible vertical market...
- Vertical marketVertical marketA vertical market is a group of similar businesses and customers that engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry...
- Product software implementation methodProduct software implementation methodA product software implementation method is a systematically structured approach to effectively integrate a software based service or component into the workflow of an organizational structure or an individual end-user....
- Enterprise resource planningEnterprise resource planningEnterprise resource planning systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc. ERP systems automate this activity with an integrated software application...