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Homo consumericus

Homo consumericus

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Homo consumericus is a neologism used in the social sciences, specially by Gad Saad
Gad Saad
Gad Saad is an evolutionary behavioral scientist and Professor of Marketing at the John Molson School of Business . He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption . He was recently appointed an advisory fellow of the Center for...

 in his book The Evolutionary Bases of Consumption. and Gilles Lipovetsky
Gilles Lipovetsky
Gilles Lipovetsky is a French philosopher, writer and sociologist, professor at the University of Grenoble....

's Le Bonheur Paradoxal. According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists
Evolution Theory
Tin1 Yin2 Leun6 is Candy Lo's 9th studio album. It was released on 4 June 2005. For this album Candy Lo worked together with Hong Kong producer Kubert Leung with whom she worked on previous albums as well.- Track listing :...

 pointing out similitudes between Darwinian
Darwinism
Darwinism is a set of movements and concepts related to ideas of transmutation of species or of evolution, including some ideas with no connection to the work of Charles Darwin....

 principles and consumer behaviour
Consumer behaviour
Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups...

. Lipovetsky has noted that modern times have brought about the rise of a third type of Homo comsumericus, who is unpredictable and insatiable.

See also

  • Consumerism
    Consumerism
    Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen...

  • Anti-consumerism
    Anti-consumerism
    Anti-consumerism refers to the socio-political movement against the equating of personal happiness with consumption and the purchase of material possessions...

  • Consumer behaviour
    Consumer behaviour
    Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups...

  • Gilles Lipovetsky
    Gilles Lipovetsky
    Gilles Lipovetsky is a French philosopher, writer and sociologist, professor at the University of Grenoble....

  • Cultural studies
    Cultural studies
    Cultural studies is an academic field grounded in critical theory and literary criticism. It generally concerns the political nature of contemporary culture, as well as its historical foundations, conflicts, and defining traits. It is, to this extent, largely distinguished from cultural...

  • Commodity fetishism
    Commodity fetishism
    In Marx's critique of political economy, commodity fetishism denotes the mystification of human relations said to arise out of the growth of market trade, when social relationships between people are expressed as, mediated by and transformed into, objectified relationships between things .The...

  • Gad Saad
    Gad Saad
    Gad Saad is an evolutionary behavioral scientist and Professor of Marketing at the John Molson School of Business . He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption . He was recently appointed an advisory fellow of the Center for...


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