Hollywood Chewing Gum
Encyclopedia
Hollywood Chewing Gum is a brand of chewing gum
Chewing gum
Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

, belonging to the group Cadbury plc.

History

The brand Hollywood was created in 1952 by Courtland E. Parfet, an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 who took place in the Invasion of Normandy in 1944.

The first published advertisement for the brand was in 1958, and the first television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

advertisement was in 1968. The slogan Fraîcheur de vivre ("Refresher of life") was invented in 1972, based on the concepts of youth, freedom and freshness.

In 1986, a sugar-free variation called Hollywood Light was launched, followed by Hollywood Blancheur ("Hollywood Whitener") in 2001.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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