Highway 100 (Wisconsin)
Encyclopedia
State Trunk Highway 100 (STH 100, commonly known as Highway 100 or WIS 100) is a road which encircles the outer edges of Milwaukee County. Officially, the road is designed as a bypass around the city of Milwaukee
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

, but with residential and commercial development along Highway 100 on almost all portions of the road, this purpose has been negated, and it serves as one of the Milwaukee area's major commercial corridors. Highway 100 roughly parallels the freight railroad beltway around Milwaukee constructed in 1912 by the Chicago and North Western Transportation Company, approximately one mile inside the north, west and south county lines.

In Milwaukee's immediate western suburb Wauwatosa
Wauwatosa, Wisconsin
Wauwatosa is a city in Milwaukee County, Wisconsin, United States, and was incorporated on May 27, 1897. As of the 2006 census estimate, the city's population was 44,798. Wauwatosa is located immediately west of Milwaukee, Wisconsin, and is a part of the Milwaukee metropolitan area...

, Highway 100's north–south segment was once known as Lovers Lane; parts of the road still have this designation. In the vicinity of Mayfair Shopping Center
Mayfair Mall
Mayfair Mall is a shopping mall located on Mayfair Road between North Avenue and Center Street in Wauwatosa, Wisconsin, USA. Mayfair Shopping Center was constructed in 1958 by the Hunzinger Construction Company...

, it is known as Mayfair Road; this corresponds to 108th street in Milwaukee's numbered roadways scheme.

The roadway served the Muirdale Tuberculosis Sanatorium
Muirdale Tuberculosis Sanatorium
Muirdale Tuberculosis Sanatorium, also called Muirdale Tuberculosis Hospital, was built in 1913 by Milwaukee County, Wisconsin. It was located near the corner of Highway 100 and Watertown Plank Road in Wauwatosa and named after noted Wisconsin naturalist John Muir...

 and County Airfield and Limestone Quarry at what is now Currie Park. In the late 1950s, due to the combination of ready roadway and rail access, the area experienced an employment boom as several large cold storage warehouses and food-related truck terminals were constructed nearby. With the development of the Mayfair Shopping Center in 1958 by malting scion Kurtis Froedtert
Kurtis Froedtert
Kurtis R. Froedtert was a United States industrialist and benefactor from Milwaukee.- Background :Froedtert was born June 3, 1887 in the basement of a building near 6th and Vliet Street in Milwaukee...

, the name was changed to Mayfair Road. One of the few vestiges of this earlier era is the roadway's popularity as a "cruising strip" for exhibition motorists.

Inexpensive land and burgeoning growth in western Milwaukee County and the adjacent Waukesha County have served to create a new edge city
Edge city
"Edge city" is an American term for a concentration of business, shopping, and entertainment outside a traditional urban area in what had recently been a residential suburb or semi-rural community...

 commercial center centered on this busy arterial. Mayfair Shopping Center remains a key component of this area. With the privitization and redevelopment of the County Grounds including Muirdale and the expansion of Froedtert Hospital
Froedtert Hospital
Froedtert Hospital, , located in Milwaukee, Wisconsin, is a teaching hospital and an ACS verified Level I adult trauma center, one of two such facilities in Wisconsin. Froedtert is the primary teaching affiliate of the Medical College of Wisconsin , where MCW students and residents receive their...

 and the Medical College of Wisconsin
Medical College of Wisconsin
Medical College of Wisconsin is a private, freestanding medical school and graduate school located in Milwaukee, Wisconsin, United States. It was formerly affiliated with Marquette University....

there will be increasing pressure to develop the last large parcels of adjacent privately-owned open space in the area; and there will likely be additional traffic pressures placed on this onetime Lovers Lane.
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