Hesperidina
Encyclopedia
Hesperidina is a classic Argentine aperitif with a minty orange flavor. Its taste is unique and not similar to other currently produced spirits.
in Buenos Aires
, Argentina
. Bagley was a native of the state of Maine. He was involved in the dry goods business in New Orleans before the outbreak of the American Civil War. After the outbreak he emigrated to Buenos Aires where he worked for a commission merchant.
Hesperidina was launched December 24th 1864 with an extensive poster campaign and an ad in La Tribuna newspaper. The advertisement stated Hesperidina is a "stomach digestive, prepared with bitter oranges." Hesperidina became Argentina
trademark
#1 on October 27th, 1876.
History
This alcoholic drink was invented in 1864 by an American immigrant Melville Sewell BagleyMelville Sewell Bagley
Melville Sewell Bagley was the originator of the archetypical Argentine national liqueur and holder of the first patent and trademark registered in Argentina, a product called Hesperidina....
in Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
, Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
. Bagley was a native of the state of Maine. He was involved in the dry goods business in New Orleans before the outbreak of the American Civil War. After the outbreak he emigrated to Buenos Aires where he worked for a commission merchant.
Hesperidina was launched December 24th 1864 with an extensive poster campaign and an ad in La Tribuna newspaper. The advertisement stated Hesperidina is a "stomach digestive, prepared with bitter oranges." Hesperidina became Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
#1 on October 27th, 1876.