Heinlad is a toy from the Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese Transformers series - Beast Wars Neo

Beast Wars Neo

Beast Wars Neo is a 1998 Japanese Transformers television animated series and toy line, and a sequel to Beast Wars II.-Plot:The series focuses on a battle between Maximal and Predacon factions for possession of an energy source called Angolmois. The lone "one-man army" Big Convoy is assigned the...

. He was voiced by Takashi Matsuyama.

Beast Wars Neo

Heinlad (the Japanese pronunciation of 'Heinrad') usually acts dazed and vague, often talking with a lazy and nonchalant style. He has a clock in his stomach, which gives him the ability to manipulate time. His super secret skill is being able to stop or stretch time for a limited duration, but there's a flaw in this ability: he still can't control it at will. Heinlad's past and combat abilities are surrounded in mystery. This is also proved on his tech spec statistics as the only thing stated is that he has a rank of 7 - everything else is unknown.

His beast mode is also unique, being based upon the tanuki

Tanuki

is the common Japanese name for the Japanese raccoon dog . They have been part of Japanese folklore since ancient times...

 or raccoon dog

Raccoon Dog

The raccoon dog , also known as the magnut or tanuki, is a canid indigenous to east Asia. It is the only extant species in the genus Nyctereutes...

 animal. The most notable feature of said animal was amazingly large testes which, according to Japanese legend, the tanuki used as both seat and as drums. This trait is reflected on the toy as two round objects right underneath his clock belly that become hip pads in robot mode, one of which contains his spark crystal.

He (or rather, his toy) makes a cameo in the first episode of Transformers: Robots in Disguise

Transformers: Robots in Disguise

Transformers: Robots in Disguise, known in Japan as , is a Japanese anime television series and serves as a self-contained universe separate from any of the other existing Transformers universes...

 as Koji/Yuuki's alarm clock. His voice actor is Yōji Ietomi.

Reception

Wired Magazine once nominated him as one 12 most ridiculous Transformers of all time.

Animated series

Heinlad first appears in episode #1, called "Move out, Big Convoy!"

Heinlad is among the crew in episode #2 "Chase the Mysterious Capsule" when they arrive at the planet Godbless and obtain their first Angolmois capsule after a confrontation with the Predacons led by Magmatron

Magmatron

Magmatron is a Transformers character who first appeared in the Japanese Beast Wars Neo series, was later released in the American Beast Machines Dinobots toy line, and most recently in official Beast Wars comic continuity.-Beast Wars Neo:...

.

Heinlad appears in the episode #11, "Planet of Time" where the Maximals investigate the planet Cronos, which hah been placed off limited by the Maximal command. After a battle with the Predacons the Maximals discover Longrack has been turned into a child recovering the capsule. Later on the planet Break

Break (Transformers)

Break is the name of a fictional character within in the Transformers series. He is a heroic Maximal who turns into a penguin. Break first appeared as part of the Beast Wars Neo anime series voiced by Junko Takeuchi.-Beast Wars Neo:...

 is turned into an old man. In the battle Heinlad is able to stop time and make the Predacons shoot themselves, winning the battle for the Maximals. Back on the ship the Longrack and Break are returned to their normal selves.

Big Convoy appears in episode #35, called "Graduation!!" Luring Unicron into battle, the Maximals, are aided, surprisingly, by the escaped Lio Convoy, Magmatron and his Predacons. They manage to delay Unicron long enough for Convoy to use the power of the Matrix to charge his weapon into the Matrix Buster. The cannon blasts Unicron, seemingly destroying him for good. Big Convoy's Maximals fight the three Blendtrons. Heinlad stops time just as the three are about to fire on the Maximals, moves them, and then restarts time so they shoot each other. The Blendtrons then retreat. With the threat of Unicron eliminated, Big Convoy is joined with Magmatron to usher in a new era of peace of Cybertron.

IDW Publishing

Heinlad also made an appearance in IDW Publishing

IDW Publishing

IDW Publishing, also known as Idea + Design Works, LLC and IDW, is an American publisher of comic books and comic strip collections. The company was founded in 1999 and has been awarded the title "Publisher of the Year Under 5% Market Share" for the years 2004, 2005 and 2006 by Diamond Comic...

's Beast Wars: The Gathering miniseries in flashback, shown to sit on the Bi-Partate Committee for State Affairs alongside Big Convoy and Magmatron

Magmatron

Magmatron is a Transformers character who first appeared in the Japanese Beast Wars Neo series, was later released in the American Beast Machines Dinobots toy line, and most recently in official Beast Wars comic continuity.-Beast Wars Neo:...

.

Heinlad had a biography printed in the Beast Wars Sourcebook by IDW Publishing

IDW Publishing

IDW Publishing, also known as Idea + Design Works, LLC and IDW, is an American publisher of comic books and comic strip collections. The company was founded in 1999 and has been awarded the title "Publisher of the Year Under 5% Market Share" for the years 2004, 2005 and 2006 by Diamond Comic...

.

Toys

• Beast Wars Neo Heinlad (1999)

8 inches in height; the most notable feature is the fully working analog alarm clock in its belly. Because of this, he is considered one of the more collectable Transformers toys made. He comes complete with a wine jug and vintner's journal that combine into a missile launcher, his weapon when in robot mode. Heinlad's toy is 20 cm tall, but in the show he stands 2.6 meters tall, making the toy 1:13 scale.

Hainlad was voted the strangest Transformers Beast Wars figure by Topless Robots.