Healthline
Encyclopedia
Healthline Networks is a privately-owned provider of online health information for publishers, advertisers and health plans.
and relaunched in 2005 as Healthline Networks.
stated that Healthline.com was the third most popular health site in February 2010, trailing only WebMD and Everyday Health. Healthline.com receives over 4.2 million monthly unique visitors and over 17 million page view
s per month. With its free health care
information and advice, Healthline is becoming a significant competitor to other web-health services such as WebMD
and others. In 2009, Kim Komando
, a technology columnist with USA Today
, listed Healthline as one of the top health information websites.
reaching over 33 million monthly users and over 30 of the largest health publishers. HealthSTAT, a contextual ad targeting technology, broadens condition-specific reach for health advertisers and improves monetization
for publishers. The technology has the medical expertise to recognize and deliver ads against new health content in real time, enabling advertisers to dynamically deliver contextually relevant and/or condition-specific adjacency.
s and conditions and 4,500 symptom
choices. Unique features such as Guided Research, Filter Results, and Related Symptoms help users check the likely cause of their symptoms more quickly and accurately. Results include links to Healthline’s library of physician
-reviewed articles, as well as to Healthline TreatmentSearch and Healthline DocSearch, enabling users to get more information about possible conditions, and take the next step in managing their health condition.
culls results from a database
of 1.3 million health professionals—one of the largest databases on the web—including MDs, chiropractor
s, nurses, clinicians, and alternative practitioners to find the right care in their area. Healthline DocSearch can further refine results by a doctor’s length of experience, languages spoken, education
, hospital affiliation, and even letters in a last name. A unique doctor-compare feature opens a window that lets users compare up to 20 different doctors.
as well as on other websites that the publisher chooses. Navigator's overlay window is activated by a user's mouse-over on specified health terms.
Overview
Healthline Networks is a privately-owned provider of online health information for publishers, advertisers and health plans. Healthline provides information on its own web site and also provides content and services for over 40 other sites. Health web sites which use Healthline include Yahoo Health. The company was originally founded as YourDoctor.com in 1999 by Dr. James NormanJames Norman
James Norman is an Australian columnist and author.Norman has written for the Herald Sun, The Age, The Australian Financial Review, among others. He is the author of the book Bob Brown: Gentle Revolutionary, the first official biography of the Greens' leader...
and relaunched in 2005 as Healthline Networks.
Healthline.com
Healthline lets individuals search and learn more about health information on the web. comScoreComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
stated that Healthline.com was the third most popular health site in February 2010, trailing only WebMD and Everyday Health. Healthline.com receives over 4.2 million monthly unique visitors and over 17 million page view
Page view
A page view or page impression is a request to load a single HTML file of an Internet site. On the World Wide Web a 'page' request would result from a web surfer clicking on a link on another 'page' pointing to the 'page' in question. This should be contrasted with a hit, which refers to a...
s per month. With its free health care
Health care
Health care is the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in humans. Health care is delivered by practitioners in medicine, chiropractic, dentistry, nursing, pharmacy, allied health, and other care providers...
information and advice, Healthline is becoming a significant competitor to other web-health services such as WebMD
WebMD
WebMD is an American corporation which provides health information services. It was founded in 1996 by Jim Clark and Pavan Nigam as Healthscape, later Healtheon, and then acquired WebMD in 1999 to form Healtheon/WebMD...
and others. In 2009, Kim Komando
Kim Komando
Kim Komando is the host of an American talk radio program based on the popularity of personal computers, the use of the Internet, and the complexities of consumer electronics. The Kim Komando Show is broadcast and syndicated on over 450 radio stations in the U.S. and two stations in Ontario, Canada...
, a technology columnist with USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, listed Healthline as one of the top health information websites.
Healthline Media Network
Contextual health advertising networkAdvertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
reaching over 33 million monthly users and over 30 of the largest health publishers. HealthSTAT, a contextual ad targeting technology, broadens condition-specific reach for health advertisers and improves monetization
Monetization
Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks...
for publishers. The technology has the medical expertise to recognize and deliver ads against new health content in real time, enabling advertisers to dynamically deliver contextually relevant and/or condition-specific adjacency.
Healthline SymptomSearch
Healthline SymptomSearch is a comprehensive tool with 1,000 diseaseDisease
A disease is an abnormal condition affecting the body of an organism. It is often construed to be a medical condition associated with specific symptoms and signs. It may be caused by external factors, such as infectious disease, or it may be caused by internal dysfunctions, such as autoimmune...
s and conditions and 4,500 symptom
Symptom
A symptom is a departure from normal function or feeling which is noticed by a patient, indicating the presence of disease or abnormality...
choices. Unique features such as Guided Research, Filter Results, and Related Symptoms help users check the likely cause of their symptoms more quickly and accurately. Results include links to Healthline’s library of physician
Physician
A physician is a health care provider who practices the profession of medicine, which is concerned with promoting, maintaining or restoring human health through the study, diagnosis, and treatment of disease, injury and other physical and mental impairments...
-reviewed articles, as well as to Healthline TreatmentSearch and Healthline DocSearch, enabling users to get more information about possible conditions, and take the next step in managing their health condition.
Healthline DoctorSearch
The Healthline DocSearch applicationApplication software
Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...
culls results from a database
Database
A database is an organized collection of data for one or more purposes, usually in digital form. The data are typically organized to model relevant aspects of reality , in a way that supports processes requiring this information...
of 1.3 million health professionals—one of the largest databases on the web—including MDs, chiropractor
Chiropractor
A Chiropractor, according to the Association of Chiropractic Colleges , "focuses on the relationship between the body's main structures – the skeleton, the muscles and the nerves – and the patient's health. Chiropractors believe that health can be improved and preserved by making adjustments to...
s, nurses, clinicians, and alternative practitioners to find the right care in their area. Healthline DocSearch can further refine results by a doctor’s length of experience, languages spoken, education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
, hospital affiliation, and even letters in a last name. A unique doctor-compare feature opens a window that lets users compare up to 20 different doctors.
Healthline Navigator
Healthline Navigator is an in-text content navigation tool that displays links to relevant content on a publisher's websiteWebsite
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
as well as on other websites that the publisher chooses. Navigator's overlay window is activated by a user's mouse-over on specified health terms.