Hawa Mahal (radio program)
Encyclopedia
Hawa Mahal is a popular nightly radio show in India broadcast on the Vividh Bharati
service. It has a skit-format, where stories from various writers were dramatized into plays. Along with some other shows like Modi ke matwale rahi
, Hawa Mahal was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance.
Vividh Bharati
The Vividh Bharati Service of All India Radio was conceptualized to combat Radio Ceylon in 1957. Within no time it proved to be a popular channel of every household. Vividh Bharati radio channel was launched on October 3, 1957. The service provides entertainment for nearly 15 to 17 hours a day...
service. It has a skit-format, where stories from various writers were dramatized into plays. Along with some other shows like Modi ke matwale rahi
Modi ke matwale rahi
Modi ke matwale rahi was a popular weekly radio show in India broadcast on the Vividh Bharati service...
, Hawa Mahal was one of the few programs that was suitable for spot advertising on Indian radio, which often led to commercial spots on the program being in high-demand and sold-out six-months in advance.