Music video

A low budget music video

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 was made in promotion of the single. The video was shot entirely in black and white and features the band members sitting inside of a photo booth

Photo booth

A photo booth is a vending machine or modern kiosk that contains an automated, usually coin-operated, camera and film processor. Today the vast majority of photo booths are digital. Traditionally photo booths contain a seat or bench designed to seat the one or two patrons being photographed...

 in various sequence and combination. The band are all wearing black leather

Leather

Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

 jackets and bring in various objects and clothes into the booth. One object brought in multiple times is a piece of cardboard with a circular hole which each member brings in at a certain point and stares into.

There are two primary camera angles used during the video. The first angle comes from just outside of the booth and oversees the members entrance into the booth. The other angle comes from inside the booth, filming the member in front of a curtain. The first angle is used exclusively until 2:27 when the second angle becomes used exclusively.

Personnel

• Alison Mosshart
  Alison Mosshart
  Alison Nicole Mosshart is an American singer, songwriter and occasional model best known as the lead vocalist for the indie rock band The Kills and blues rock band The Dead Weather. She started her musical career in 1995 with the Florida punk rock band Discount which disbanded in 2000...
  
   – vocals
  Singing
  Singing is the act of producing musical sounds with the voice, and augments regular speech by the use of both tonality and rhythm. One who sings is called a singer or vocalist. Singers perform music known as songs that can be sung either with or without accompaniment by musical instruments...
  
  
• Dean Fertita
  Dean Fertita
  Dean Fertita is an American rock musician and multi-instrumentalist. Fertita was the lead singer and guitarist of The Waxwings from the band's formation in 1997 to its breakup in 2005...
  
   – guitar
• Jack Lawrence
  Jack Lawrence (bassist)
  "Little" Jack Lawrence is a musician from Covington, Kentucky, currently living in Nashville, Tennessee.- Career :Lawrence plays bass guitar in The Raconteurs, The Greenhornes and The Dead Weather, as well as the autoharp and banjo in Blanche...
  
   – bass
  Bass guitar
  The bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....
  
  
• Jack White
  Jack White (musician)
  Jack White , often credited as Jack White III, is an American musician, songwriter, record producer and occasional actor...
  
   – drums
  Drum kit
  A drum kit is a collection of drums, cymbals and often other percussion instruments, such as cowbells, wood blocks, triangles, chimes, or tambourines, arranged for convenient playing by a single person ....
  
  , vocals, production
  Record producer
  A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
  
  

Chart performance

Chart (2009)	Peak position
U.S. Billboard Hot Single Sales	8