Géant
Encyclopedia
Géant part of French retailing giant Groupe Casino
Groupe Casino
Groupe Casino is a large French multinational corporation, formerly part of the CAC 40 index, whose main business is with retail and distribution in hyper and supermarkets. The company's head office is in Saint-Étienne....

, is a European hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...

 chain and is based in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

.

Géant has about 113 hypermarkets all over the world. The concept is to have all kinds of items available under one roof - from common household items and food to computers and home theater systems. The Géant card system has been introduced which rewards customers for their loyalty. There are over two million Géant card-holders today. It is recognised as the 5th largest hypermarket chain in the world and the second largest in France after Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...

.

Géant in different parts of the world

  • : Géant Hypermarket is located in Bahrain Mall at Seef
    Seef
    Seef is a suburban neighborhood in Manama, the capital city of Bahrain.Seef is a result of active land reclamation work starting in the 1990s, which has dramatically changed the Bahrain coastline...

    .
  • : Hipermercado Géant
    Hipermercado Géant
    Hipermercado Géant is Uruguay's largest supermarket and is owned by Grupo Disco Casino and is the only supermarket under the Géant brand in Uruguay....

     is the largest supermarket store chain in Uruguay
    Uruguay
    Uruguay ,officially the Oriental Republic of Uruguay,sometimes the Eastern Republic of Uruguay; ) is a country in the southeastern part of South America. It is home to some 3.5 million people, of whom 1.8 million live in the capital Montevideo and its metropolitan area...

     and is part of the Géant international operations.
  • : Géant has one hypermarket in Tunisia, competing directly with Carrefour.
  • : Géant Hypermarket is located at 360° Kuwait Mall.
  • : Géant supermarket is located at Ibn Battuta Mall
    Ibn Battuta Mall
    The Ibn Battuta Mall is a large shopping mall on the Sheikh Zayed Road in Dubai close to Interchange 6 for Jebel Ali Village. It is named after Berber Moroccan famous traveller and explorer Ibn Battuta. This project was completed by the Nakheel Properties group in early 2005...

     in Dubai
    Dubai
    Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

    .


Fu-com joined hands with Groupe Casino - one of the world's largest French hypermarket chains, to bring the "Geant hypermarket" to Middle East for the first time.

In May 2001 Geant opened its first store in Bahrain & opened Geant Hypermarket Dubai in 2005. With the Group's strength in local retailing and knowledge of the region and Groupe Casino's expertise in Hypermarket operations, Geant is an embodiment of the best local adaptation of International standards in retailing. The consumers are presented with a retailing experience that is suited not just to their needs but also to their tastes and aspirations.

The Hypermarket's unique "It’s Geant and it’s for you" marketing strategy and aggressive theme-based promotional campaigns has helped it to pitch itself across all Customer segments of Dubai's multi-cultural consumers.

Patterned after the leading retailers in Europe and covering approximately 13000 square meters, an average of 40 customer checkout counters and about 300+ staff members, the Hypermarket carries an average of 65000 product lines including food, grocery, apparel, house ware, consumer electronics, beauty care, etc.
Closed=
  • : Géant had 12 hypermarkets in Poland, they were bought in late 2007 and early 2008 by German Company Metro AG and replaced with Real.
  • : Géant had several hypermarket locations in Taiwan, now they were renamed a.mart (愛買).
  • : Géant operated several hypermarkets in the kingdom until 2009 when it was sold to rival Hyper Panda by the local franchisee partner of Geant - France.

External links

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