Guangqi Honda Automobile
Encyclopedia
Guangqi Honda Automobile Co Ltd is a Chinese automobile manufacturing joint venture
company based in Guangzhou
, Guangdong province
.
A joint venture between Honda Motor and Guangzhou Automobile, it operates two plants that, as of 2009, produce the Honda Accord
, Honda City
, Honda Fit
, and Honda Odyssey
for the Chinese market. These vehicles may differ significantly from those sold in other markets under the same names.
It will soon begin sales of its first Chinese only brand, Everus, which is aimed at entry-level consumers in inland cities.
Originally named Guangzhou Honda it soon changed this to Guangqi Honda.
for a joint venture with another foreign car-maker, the government of Guangzhou and Honda, which beat out a number of rivals for the privilege, established Guangzhou Honda Automobile Co Ltd in May or July of 1998.
and Lanzhou
who can't afford its Honda-branded vehicles, but desire the cachet and technological underpinnings foreign-tied brands offer.
The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. The S1 is based on an old model of the Honda City.
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
company based in Guangzhou
Guangzhou
Guangzhou , known historically as Canton or Kwangchow, is the capital and largest city of the Guangdong province in the People's Republic of China. Located in southern China on the Pearl River, about north-northwest of Hong Kong, Guangzhou is a key national transportation hub and trading port...
, Guangdong province
Guangdong
Guangdong is a province on the South China Sea coast of the People's Republic of China. The province was previously often written with the alternative English name Kwangtung Province...
.
A joint venture between Honda Motor and Guangzhou Automobile, it operates two plants that, as of 2009, produce the Honda Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....
, Honda City
Honda City
The Honda City is a subcompact car manufactured by the Japanese manufacturer Honda since 1981. Originally made for the Japanese, European and Australasian markets, the City was retired without replacement in 1994...
, Honda Fit
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...
, and Honda Odyssey
Honda Odyssey
Honda Odyssey can refer to three motor vehicles manufactured by Honda:* Honda Odyssey , a minivan sold in Japan and other parts of the world* Honda Odyssey , a minivan sold primarily in the United States and Canada...
for the Chinese market. These vehicles may differ significantly from those sold in other markets under the same names.
It will soon begin sales of its first Chinese only brand, Everus, which is aimed at entry-level consumers in inland cities.
Originally named Guangzhou Honda it soon changed this to Guangqi Honda.
History
Seeking to replace the loss-making Guangzhou Peugeot Automobile CompanyGuangzhou Peugeot Automobile Company
The Guangzhou Peugeot Automobile Company is a former automobile manufacturer located in Guangzhou, China. It was a joint venture between the Guangzhou government and the French automobile manufacturer PSA Peugeot Citroën....
for a joint venture with another foreign car-maker, the government of Guangzhou and Honda, which beat out a number of rivals for the privilege, established Guangzhou Honda Automobile Co Ltd in May or July of 1998.
Initial product
By 1999 Guangqi Honda was producing its first model, an American version Accord.Early success
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda. A recently failed joint venture between the Guangzhou Government and Peugeot also helped to prepare the ground.Safe boat transport
Beginning in 2009, Guangqi Honda has distributed automobiles by ship–reducing secondary transport distances and transport losses while also being environmentally responsible. The company also uses rail and road transport.Everus
Everus (Li Nian ), Guangqi Honda's first China-only brand, is targeted to consumers in places like ChaozhouChaozhou
Chaozhou is a city in eastern Guangdong province of the People's Republic of China. It borders Shantou to the south, Jieyang to the southwest, Meizhou to the northwest, the province of Fujian to the east, and the South China Sea to the southeast...
and Lanzhou
Lanzhou
Lanzhou is the capital and largest city of Gansu Province in Northwest China. A prefecture-level city, it is a key regional transportation hub, allowing areas further west to maintain railroad connections to the eastern half of the country....
who can't afford its Honda-branded vehicles, but desire the cachet and technological underpinnings foreign-tied brands offer.
The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. The S1 is based on an old model of the Honda City.
Customer service award
Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.See also
- List of Honda assembly plants
- Guangzhou Automobile Industry GroupGuangzhou Automobile Industry GroupGuangzhou Automobile Group Co Ltd , is a Chinese automobile maker and a subsidiary of Guangzhou Automobile Industry Group, a holding company....
(Chinese co-owner company)