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Greene King Brewery

Greene King Brewery

Overview
Greene King is a British brewery established in 1799 in Bury St Edmunds, Suffolk. It has grown to become one of the largest British owned breweries in the UK through a series of takeovers which have been the subject of some criticism. It is listed on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 and is a constituent of the FTSE 250 share index. It currently holds 2% of the UK beer market, although its share has been growing for some time.

Greene King's Westgate brewery is in Bury St Edmunds, Suffolk.
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Encyclopedia
Greene King is a British brewery established in 1799 in Bury St Edmunds, Suffolk. It has grown to become one of the largest British owned breweries in the UK through a series of takeovers which have been the subject of some criticism. It is listed on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 and is a constituent of the FTSE 250 share index. It currently holds 2% of the UK beer market, although its share has been growing for some time.

History


Greene King's Westgate brewery is in Bury St Edmunds, Suffolk. It was established in 1799 by Benjamin Greene
Benjamin Greene
Benjamin Greene was the founder of Greene King, one of the United Kingdom's largest brewing businesses.-Career:...

, the great-grandfather of the brothers Graham
Graham Greene
Henry Graham Greene, OM, CH was an English author, playwright and literary critic. His works explore the ambivalent moral and political issues of the modern world...

, Hugh
Hugh Greene
Sir Hugh Carleton Greene KCMG, OBE was a British journalist and television executive. He was the Director-General of the BBC from 1960―1969, and is generally credited with modernising an organisation that had fallen behind in the wake of the launch of ITV in 1955.-Early life and work:Hugh was born...

 and Raymond
Raymond Greene
Charles Raymond Greene was a Doctor of Medicine and mountaineer, brother of the novelist Graham Greene and the broadcaster Hugh Greene....

 who have all gone on to become noteworthy in their respective fields of literature, television and mountaineering. There is a visitor centre next to the brewery, and tours can be arranged. The company also owns pubs
Public house
A public house, informally known as a pub, is a drinking establishment fundamental to the culture of Britain, Ireland, Australia and New Zealand. There are approximately 53,500 public houses in the United Kingdom. This number has been declining every year, so that nearly half of the smaller...

 and hotels including the Hungry Horse
Hungry Horse
Founded in 1995, Hungry Horse is a chain of 150 pub-restaurants in England and Wales owned by Greene King Brewery. It promotes itself as offering low cost meals for families and groups.- External links :*...

 pub chain
Pub chain
A pub chain is a group of pubs or bars with a brand image. The brand may be owned outright by one company, or there may be multiple financiers; the chain may be a division within a larger company, or may be a single operation. Examples include Chef & Brewer, Wetherspoons, Walkabout, Taylor Walker...

. Greene King dominates the pub scene in many parts of East Anglia
East Anglia
East Anglia is a traditional name for a region of eastern England, named after an ancient Anglo-Saxon kingdom, the Kingdom of the East Angles. The Angles took their name from their homeland Angeln, in northern Germany. East Anglia initially consisted of Norfolk and Suffolk, but upon the marriage of...

 with a large number of both urban and rural establishments. It also has a stand named after it at Ipswich Town
Ipswich Town F.C.
Ipswich Town Football Club are an English professional football team based in Ipswich, Suffolk. As of 2011, they play in the Football League Championship, having last appeared in the Premier League in 2001–02....

's football ground, Portman Road. The company has won awards for its pubs in recent years, and Greene King IPA won the Gold award at the 2004 Campaign for Real Ale
Campaign for Real Ale
The Campaign for Real Ale is an independent voluntary consumer organisation based in St Albans, England, whose main aims are promoting real ale, real cider and the traditional British pub...

 (CAMRA) Great British Beer Festival
Great British Beer Festival
The Great British Beer Festival is a yearly beer festival organised by the Campaign for Real Ale . It presents a selection of cask ales and other alcoholic drinks from the UK and beyond. The festival is also home to the Champion Beer of Britain awards...

 in the Bitter
Bitter (beer)
Bitter is an English term for pale ale. Bitters vary in colour from gold to dark amber and in strength from 3% to 7% alcohol by volume.-Brief history:...

 category and runner-up in the Champion Beer Of Britain
Champion Beer of Britain
The Champion Beer of Britain is an award presented by the Campaign for Real Ale , at their annual Great British Beer Festival in early August. Beers can qualify in three ways:...

 category.

Business expansion



As of 16 April 2007, the Managed Pub division operated 510 local pubs and 280 Destination Pubs (i.e. food-led or hotels). This division was restructured in April 2007 with the appointment of Jonathan Lawson as MD for local pubs, and Jonathan Webster for Destination Pubs. A further 1400 pubs are operated on a tenancy or lease basis by the Pub Partners division.

Greene King has grown both organically and via merger and acquisition. Key acquisitions in recent years include Morland
Morland Brewery
Morland was a brewery in Abingdon in the English county of Oxfordshire . They first brewed in West Ilsley in 1711. It was purchased and closed by Greene King in 2000; and production of the Morland beers was moved to their brewery in Bury St. Edmunds in Suffolk.-History:West Ilsley in Berkshire was...

 (1999) inc, Ruddles
Ruddles Brewery
Ruddles Brewery is a former English brewery. The brand is now owned by Greene King who still brews beers under the Ruddles name in Suffolk though the current recipes are not those used at the original brewery....

, Morrells brewery (2002), Ridley's
Ridley's brewery
Ridley's Brewery is a defunct brewing company. It was founded in 1842, and was located in Hartford End, Essex. In August 2002 the company bought out the Tolly Cobbold brewery. Then, in 2005 Ridley's was bought by Greene King and dismantled...

 (2005), Belhaven
Belhaven Brewery
Belhaven brewery is a brewery near Dunbar in Scotland owned by Greene King.-History:Belhaven claims to have begun brewing in 1719. In that year the burgh of Dunbar levied a local tax on brewers to fund civic improvements...

 (2005) & Hardys and Hansons
Kimberley Brewery
The Kimberley Brewery was established and operated by the brewer Hardys & Hansons, and has a heritage dating from 1832. It was the oldest independent brewery in Nottinghamshire....

 plc (2006). Of these, only the Belhaven Brewery remains open, with the surviving brews of the other three now being produced at Bury St Edmunds.

In August 2007 Greene King announced it had acquired the 35-strong Loch Fyne
Loch Fyne Restaurants
Loch Fyne Restaurants is a chain of 38 seafood restaurants in the United Kingdom owned and operated by Greene King plc.-History:The company takes its name from Loch Fyne, a sea loch on the west coast of Scotland...

 fish-restaurant chain.

In 2010, Greene started a new franchise from within called Surf 'n Turf to add to their other divisions of Locals, Hungry Horse, Old English Inns and Pub Partners.

Expansion criticism



Greene King's ongoing business expansion has sometimes been the subject of criticism. As a result of its active acquisition policy, it has come to be known by beer protesters as Greedy King (or Greed/Greede King). The British consumer group CAMRA, claim that Greene King is in danger of becoming a monopoly
Monopoly
A monopoly exists when a specific person or enterprise is the only supplier of a particular commodity...

 by buying out other breweries and thus potentially limiting choice for the pub consumer. These claims are based on the fact that Greene King proposes the buyout
Buyout
A buyout, in finance, is an investment transaction by which the ownership equity of a company, or a majority share of the stock of the company is acquired. The acquiror thereby "buys out" control of the target company....

 of these breweries while not promising to continue the sale of the current range of ales. Production of key product lines has previously often been switched to Bury St Edmunds while lesser brands cease production. Groups like CAMRA generally oppose such brewery closures and any loss of variety in cask-conditioned, or "real" ales. The growing consumer reaction to this shift was demonstrated towards the end of 2006 when a pub in Lewes
Lewes
Lewes is the county town of East Sussex, England and historically of all of Sussex. It is a civil parish and is the centre of the Lewes local government district. The settlement has a history as a bridging point and as a market town, and today as a communications hub and tourist-oriented town...

, East Sussex started a well-publicised protest against Greene King for removing the locally produced Harveys Sussex Best Bitter from sale, while continuing to sell other guest beers.

Greene King

  • Abbot Ale - A premium bitter (5.0% abv) first brewed in the 1950s. The ingredients are pale, crystal and amber malts; with First Gold, Challenger and Fuggles hops - the Fuggles being late-hopped. In 2007 Abbot Reserve (6.5% abv) was introduced as a winter special in the cask, with year round availability in the bottle.
  • IPA
    India Pale Ale
    India Pale Ale or IPA is a style of beer within the broader category of pale ale. It was first brewed in England in the 19th century.The first known use of the expression "India pale ale" comes from an advertisement in the Liverpool Mercury newspaper published January 30, 1835...

    - A cask bitter (3.6% abv) served in pubs and cans available from supermarkets and off-licences nationally. It is made using Challenger and English First Gold hops.
  • Olde Suffolk/Strong Suffolk Vintage - A strong old ale (6% abv) that is a blend of two ales, one being aged in oak for 2 years. It is available in bottles.
  • St Edmunds - A crisp golden ale (4.2% abv) recently released. it is available in both bottles and cask nationally.
  • Greene King XX Mild (3% ABV
    ABV
    ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...

    ). A dark mild ale
    Mild ale
    Mild ale is a low-gravity beer, or beer with a predominantly malty palate, that originated in Britain in the 17th century or earlier. Modern mild ales are mainly dark coloured with an abv of 3% to 3.6%, though there are lighter hued examples, as well as stronger examples reaching 6% abv and...

     available on cask. Black and Crystal malts, Northdown hops.

Ruddles

  • Ruddles County - A 4.7% bitter
    Bitter (beer)
    Bitter is an English term for pale ale. Bitters vary in colour from gold to dark amber and in strength from 3% to 7% alcohol by volume.-Brief history:...

     available on cask nationally and pasteurised in bottles in most British supermarkets
    Supermarkets in the United Kingdom
    This is a list of supermarket chains in the United Kingdom. Grocery sales in the UK are dominated by Tesco, Sainsbury's, Asda and Morrisons. These "Big Four" had a combined share of 75.6 percent of the UK grocery market in the 12 weeks ending 1 November 2009....

    .
  • Ruddles Best Bitter - A 3.7% session bitter with national distribution.
  • Ruddles Orchard - This 4.2% cask bitter consists of Ruddles County with the addition of apple
    Apple
    The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...

     concentrate
    Concentrate
    A concentrate is a form of substance which has had the majority of its base component removed. Typically this will be the removal of water from a solution or suspension such as the removal of water from fruit juice...

    . Also available pasteurised in bottles.

Morland


  • "Old Speckled Hen" is a popular bitter
    Bitter (beer)
    Bitter is an English term for pale ale. Bitters vary in colour from gold to dark amber and in strength from 3% to 7% alcohol by volume.-Brief history:...

    , available both as a cask ale
    Cask ale
    Cask ale or cask-conditioned beer is the term for unfiltered and unpasteurised beer which is conditioned and served from a cask without additional nitrogen or carbon dioxide pressure...

     and pasteurised in bottles. First brewed in 1979 by Morland Brewery
    Morland Brewery
    Morland was a brewery in Abingdon in the English county of Oxfordshire . They first brewed in West Ilsley in 1711. It was purchased and closed by Greene King in 2000; and production of the Morland beers was moved to their brewery in Bury St. Edmunds in Suffolk.-History:West Ilsley in Berkshire was...

     in Abingdon, Oxfordshire
    Abingdon, Oxfordshire
    Abingdon or archaically Abingdon-on-Thames is a market town and civil parish in Oxfordshire, England. It is the seat of the Vale of White Horse district. Previously the county town of Berkshire, Abingdon is one of several places that claim to be Britain's oldest continuously occupied town, with...

     to celebrate the 50th anniversary of the MG car company setting up in Abingdon, and named after the MG factory's MG car
    MG (car)
    The MG Car Company is a former British sports car manufacturer founded in the 1920s by Cecil Kimber. Best known for its two-seat open sports cars, MG also produced saloons and coupés....

     - the paint splattered Owld' Speckled 'Un. Brewed since 1999 by Greene King. Greene King has retained the strain of yeast first used in 1896.


In August 2006, Greene King announced that the abv
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

 of draught Old Speckled Hen (cask
CASK
Peripheral plasma membrane protein CASK is a protein that in humans is encoded by the CASK gene. This gene is also known by several other names: CMG 2 , calcium/calmodulin-dependent serine protein kinase 3 and membrane-associated guanylate kinase 2.-Genomics:This gene is located on the short arm of...

 and keg
Keg
A keg is a small barrel.Traditionally, a wooden keg is made by a cooper used to transport items such as nails, gunpowder., and a variety of liquids....

) would be reduced from 5.2% to 4.5%, though the bottled and canned versions would remain at 5.2%

In 2008, Greene King released a vintage oaked, super premium version of Old Speckled Hen, named Old Crafty Hen (6.5%)
  • Hen's Tooth - A 6.5% bottle conditioned beer.
  • Tanners Jack - abv
    Alcohol by volume
    Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

     4.4% - Regularly seen across the country as a guest beer, often found in Wetherspoons
    Wetherspoons
    J D Wetherspoon plc is a British pub chain based in Watford. Founded as a single pub in 1979 by Tim Martin, the company now owns 815 outlets. The chain champions cask ale, low prices, long opening hours, and no music. The company also operates the Lloyds No...

    , like many Greene King beers. Also available in 500ml bottle.
  • Morland Original - abv
    Alcohol by volume
    Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

     4.0% - Not seen as much as it was but often pops up in the old Morland heartlands. Also available in 500ml bottle.

Ridley's brands

  • Old Bob - Still popular in Essex
    Essex
    Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...

     despite the beer's new journey from Bury St Edmunds; it is 5.1% and available both on cask and bottled.

Hardy's & Hansons brands

  • Olde Trip - A 4.3% Premium Ale. Named in honour of the Nottingham inn Ye Olde Trip To Jerusalem
    Ye Olde Trip To Jerusalem
    Ye Olde Trip To Jerusalem in Nottingham is one of the 20 public houses which claim to be the oldest drinking establishment in England. Its painted sign states that it was established in 1189 AD...

    , which claims to be the oldest inn in Britain. As of September 2007 this was for sale in the Brewery Museum in 500ml bottles.

Sponsorship


Greene King sponsored Ipswich Town Football Club
Ipswich Town F.C.
Ipswich Town Football Club are an English professional football team based in Ipswich, Suffolk. As of 2011, they play in the Football League Championship, having last appeared in the Premier League in 2001–02....

 during the late 1990s and early 2000s, notably at the time of their Division One
Football League First Division
The First Division was a division of The Football League between 1888 and 2004 and the highest division in English football until the creation of the Premier League in 1992. The secondary tier in English football has since become known as the Championship....

 playoff triumph in 2000 and fifth-place Premier League finish the following year.

On 8 October 2009 Greene King were named home shirt sponsors for Cambridge United F.C. The three year deal also includes the clubs Main Stand being renamed the Greene King IPA Main Stand.

Greene King became the main shirt sponsor for Welsh rugby league
Rugby league
Rugby league football, usually called rugby league, is a full contact sport played by two teams of thirteen players on a rectangular grass field. One of the two codes of rugby football, it originated in England in 1895 by a split from Rugby Football Union over paying players...

 team the Crusaders on 28 January 2010.

In June 2011 Greene King became the main shirt sponsor for Mansfield Town Football Club.

External links