Google Website Optimizer
Encyclopedia
Google Website Optimizer is a free website optimization tool that helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content. Google Website Optimizer can test any element that exists as HTML
code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It can be used at multiple stage in the conversion funnel
.
Google Website Optimizer allows webmasters to test entire pages, known as A/B testing
or page elements, known as Multivariate testing
such as Headings, images or body copy. This tool is part of Google Analytics
, though accessed through a different user interface. As it is part of Google Analytics, it uses the Google analytics scripts.
HTML
HyperText Markup Language is the predominant markup language for web pages. HTML elements are the basic building-blocks of webpages....
code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It can be used at multiple stage in the conversion funnel
Conversion funnel
Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce web site and finally converting to a sale....
.
Google Website Optimizer allows webmasters to test entire pages, known as A/B testing
A/B testing
A/B testing, split testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates...
or page elements, known as Multivariate testing
Multivariate testing
In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.-In internet marketing:...
such as Headings, images or body copy. This tool is part of Google Analytics
Google Analytics
Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website...
, though accessed through a different user interface. As it is part of Google Analytics, it uses the Google analytics scripts.