Go For It! Roadshow
Encyclopedia
The Go For It! Roadshow was a health education event for children presented by Birmingham
, Alabama
-based HealthSouth Corporation from 1995 until 2003. The show featured many celebrity athletes including Bo Jackson
, Herschel Walker
, and Cory Everson
. The Roadshow was overseen by the HealthSouth Sports Medicine Council whose Chairman was Bo Jackson
. Board Member Dr. James Andrews
came up with the idea for the Sports Medicine Council. The Roadshow was also presented by sponsors The Coca-Cola Company
and Travelers Group.
in May 1995 at the Birmingham-Jefferson Convention Complex.
In September 2000, the pop trio group 3rd Faze
was created by HealthSouth and its CEO Richard M. Scrushy
to perform on the Roadshow tour. 3rd Faze was made up of singers Halie Clark, Minia Corominas and Sara Marie Rauch. The tour also featured Jesse McCartney
and Billy Gilman
.
In February 2003, HealthSouth announced that it was suspending the Roadshow as a result of financial losses at the company. After an accounting fraud was announced at the company in March 2003, the Roadshow was canceled indefinitely.
Birmingham, Alabama
Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...
, Alabama
Alabama
Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...
-based HealthSouth Corporation from 1995 until 2003. The show featured many celebrity athletes including Bo Jackson
Bo Jackson
Vincent Edward "Bo" Jackson is a former American baseball and football player. He was the first athlete to be named an All-Star in two major American sports, and also won the Heisman Trophy in 1985....
, Herschel Walker
Herschel Walker
Herschel Junior Walker is an American mixed martial artist and a former American football player. He played college football for the University of Georgia Bulldogs and earned the 1982 Heisman Trophy. He began his professional career with the New Jersey Generals of the United States Football League...
, and Cory Everson
Cory Everson
Corinna Kneuer , best known by her stage name Cory Everson, is an American female bodybuilding champion and actress. She won the Ms. Olympia contest six years in a row from 1984 to 1989.-Education:...
. The Roadshow was overseen by the HealthSouth Sports Medicine Council whose Chairman was Bo Jackson
Bo Jackson
Vincent Edward "Bo" Jackson is a former American baseball and football player. He was the first athlete to be named an All-Star in two major American sports, and also won the Heisman Trophy in 1985....
. Board Member Dr. James Andrews
James Andrews (physician)
James Rheuben Andrews, M.D., born 1942 in Homer, Louisiana, is an orthopedic surgeon who practices at the Andrews Institute for Orthopaedics & Sports Medicine in Gulf Breeze, Florida. He also practices in Birmingham, Alabama at the Andrews Sports Medicine & Orthopaedic Center located at St....
came up with the idea for the Sports Medicine Council. The Roadshow was also presented by sponsors The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
and Travelers Group.
History
The program was started in 1995 by HealthSouth Corporation as an interactive educational program for students to stay healthy and exercise. The program's first show was in Birmingham, AlabamaBirmingham, Alabama
Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...
in May 1995 at the Birmingham-Jefferson Convention Complex.
In September 2000, the pop trio group 3rd Faze
3rd Faze
3rd Faze was an all-girl pop trio formed by HealthSouth Corporation and its former Chairman and Chief Executive Officer Richard M. Scrushy to perform on HealthSouth's Go For It! Roadshow, a touring show produced by the company....
was created by HealthSouth and its CEO Richard M. Scrushy
Richard M. Scrushy
Richard Marin Scrushy is an American business man and founder of HealthSouth Corporation, a global healthcare company based in Birmingham, Alabama....
to perform on the Roadshow tour. 3rd Faze was made up of singers Halie Clark, Minia Corominas and Sara Marie Rauch. The tour also featured Jesse McCartney
Jesse McCartney
Jesse McCartney is an American singer-songwriter, actor and voice actor. McCartney achieved fame in the late 1990s on the daytime drama All My Children as JR Chandler. He later joined boy band Dream Street, and eventually branched out into a solo musical career...
and Billy Gilman
Billy Gilman
William Wendell "Billy" Gilman III is an American country music artist. In 2000, at the age of 12, he debuted with the single "One Voice," a Top 20 hit on the Billboard country music charts and became the youngest singer to a Top 40 hit on the country music charts...
.
In February 2003, HealthSouth announced that it was suspending the Roadshow as a result of financial losses at the company. After an accounting fraud was announced at the company in March 2003, the Roadshow was canceled indefinitely.