GfK GeoMarketing
Encyclopedia
GfK GeoMarketing is a German-based company that provides Geo (marketing)
solutions, including GIS software
, digital maps, market data and consultancy services.
Group. Ranked among the world’s top five market research institutes, the GfK has approximately 10,000 employees in more than 115 subsidiaries located in 100 countries.
GfK GeoMarketing’s main software application is RegioGraph
, which is designed to meet the needs of businesses from all branches of trade. Using the software, companies can perform analyses of relevant company and market data with a place-based component and then illustrate the results on digital maps. This practice – known as “Geo (marketing)
” – allows businesses to gain better insight into their market activities and plan accordingly. Some of the tasks commonly performed with the software include visualizing customer locations, assessing market share, identifying target groups, planning catchment areas and optimizing sales and service territories.
Digital maps
GfK GeoMarketing provides vector-based digital maps for more than 240 countries and has the world’s largest collection of digital postcode and administrative maps. These maps can be used in conjunction with RegioGraph
as well as other GIS solutions, internet and intranet applications, data warehouses and CRM software. All maps provide comprehensive, gapless coverage and are available in a variety of data formats, including *.shp (ESRI ArcGIS), *.tab/*.mid/*.mif (MapInfo Professional), *.lay (RegioGraph), *.gdb (GeoDatabase) and Oracle.
Market data
GfK GeoMarketing provides up-to-date consumer, retail and business data for all of Europe and beyond – e.g., purchasing power data for all European countries and North America down to the level of municipalities and postcodes. This data allows companies to locate target groups, determine turnover potential, optimize sales areas and evaluate the most promising regions in which to expand.
Consultancy
GfK GeoMarketing offers consultancy services for location-related business decisions throughout Europe and beyond. Services include appraisals of real estate and retail locations, customer and market analyses and sales territory planning.
Geo (marketing)
As a general term, Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Geomarketing Research is the use of geographic parameters in research methodology starting from sampling, data collection, analysis, and...
solutions, including GIS software
GIS software
The umbrella term GIS software refers to a geographic information system application, which is software used to create, manage, analyze and display geospatial data on digital maps...
, digital maps, market data and consultancy services.
Company history
Founded in 2006 through the merging of GfK MACON, GfK PRISMA and GfK Regionalforschung, GfK GeoMarketing currently has around 100 employees at its three branches in Hamburg, Nuremberg and Bruchsal. GfK GeoMarketing is a subsidiary of the globally active GfKGfK
The GfK Group, established in 1934 as Gesellschaft für Konsumforschung is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group, and IMS Health...
Group. Ranked among the world’s top five market research institutes, the GfK has approximately 10,000 employees in more than 115 subsidiaries located in 100 countries.
Products and services
SoftwareGfK GeoMarketing’s main software application is RegioGraph
RegioGraph
RegioGraph is the flagship business mapping software of GfK GeoMarketing, a Germany-based company that provides integrated Geo solutions, including software, digital maps, market data and consultancy services....
, which is designed to meet the needs of businesses from all branches of trade. Using the software, companies can perform analyses of relevant company and market data with a place-based component and then illustrate the results on digital maps. This practice – known as “Geo (marketing)
Geo (marketing)
As a general term, Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Geomarketing Research is the use of geographic parameters in research methodology starting from sampling, data collection, analysis, and...
” – allows businesses to gain better insight into their market activities and plan accordingly. Some of the tasks commonly performed with the software include visualizing customer locations, assessing market share, identifying target groups, planning catchment areas and optimizing sales and service territories.
Digital maps
GfK GeoMarketing provides vector-based digital maps for more than 240 countries and has the world’s largest collection of digital postcode and administrative maps. These maps can be used in conjunction with RegioGraph
RegioGraph
RegioGraph is the flagship business mapping software of GfK GeoMarketing, a Germany-based company that provides integrated Geo solutions, including software, digital maps, market data and consultancy services....
as well as other GIS solutions, internet and intranet applications, data warehouses and CRM software. All maps provide comprehensive, gapless coverage and are available in a variety of data formats, including *.shp (ESRI ArcGIS), *.tab/*.mid/*.mif (MapInfo Professional), *.lay (RegioGraph), *.gdb (GeoDatabase) and Oracle.
Market data
GfK GeoMarketing provides up-to-date consumer, retail and business data for all of Europe and beyond – e.g., purchasing power data for all European countries and North America down to the level of municipalities and postcodes. This data allows companies to locate target groups, determine turnover potential, optimize sales areas and evaluate the most promising regions in which to expand.
Consultancy
GfK GeoMarketing offers consultancy services for location-related business decisions throughout Europe and beyond. Services include appraisals of real estate and retail locations, customer and market analyses and sales territory planning.