Genkimono de Ikō!
Encyclopedia
is the 8th major label single released by Japanese idol Erina Mano
Erina Mano
, born April 11, 1991 in Kanagawa, Japan is a Japanese pop singer associated with Hello! Project. She joined in 2006 as a member of Hello Pro Egg, as a trainee. In 2007, she became a member of the Hello! Project futsal team Gatas Brilhantes H.P. and its musical group Ongaku Gatas...

, and her 11th overall. The single was released on 15 September 2010 on the Hachama
Hachama
hachama is a record and video label run by Japanese entertainment management company Up-Front Works. The label is handled by Pony Canyon. The label's motto is "Have a child's mind again" which is meant to abbreviate to "hachama". The label's roster includes artists such as Natsumi Abe, Nochiura...

 label. The single was released in three different types: Limited Editions A and B, and a normal edition. Limited edition A came with a bonus DVD featuring the "making-of" video of the photography on the CD covers, limited edition B sported a different cover, and the first press of all three editions came with a serial number card with which to enter a draw for tickets to the single's release event. The Single V
Single V
A is a type of DVD released by artists who are part of the J-Pop idol conglomerate, Hello! Project.- Single V :A Single V is often released in coordination one or two weeks after the release of a Hello! Project single. Most artists follow this pattern, except a few including Melon Kinenbi...

 was released on 22 September.

Promotion

"Genkimono de Ikō!" was used in multiple commercial advertisements, directed by Yukihiko Tsutsumi
Yukihiko Tsutsumi
is a Japanese television and film director. He began directing commercials and music promotion videos as an employee of Nihon Television. After spending time abroad, he returned and started his own production company, Crescendo, from which he works independently...

, which were featured on the TV Asahi
TV Asahi
, also known as EX and , is a Japanese television network headquartered in Roppongi, Minato, Tokyo, Japan. The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. The company also owns All-Nippon News Network....

 broadcasting network. The song was used to promote Nissin Foods, Hakusui's High Sour, and Luna Luna's women's medical website. These products are also featured in the "Director's Cut" version of the music video. The coupling track, "Uchi e Kaerō", was used as the theme song of Kaidan Shin Mimi Bukuro - Kaiki, a film released on 4 September 2010 in which Mano starred.

Track listing

Music video

The music video for the titular song was directed by Yukihiko Tsutsumi
Yukihiko Tsutsumi
is a Japanese television and film director. He began directing commercials and music promotion videos as an employee of Nihon Television. After spending time abroad, he returned and started his own production company, Crescendo, from which he works independently...

. The director's cut version features Mano trying to encourage people through difficult times using a special drink called "Gekimono" ("energetic people"), with the help of "Genkimono man". Much of the video plays out in a comic style, with dialogue appearing in speech bubbles instead of being spoken, punctuated by energetic dance scenes.

Chart performance

The single peaked at #7 on the weekly Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 singles charts with a reported total of 13,640 copies in its first week, charting for three weeks. It also reached a peak of #23 on the weekly Japanese Billboard "Hot 100", charting for two weeks. The Single V peaked at #90 on Oricon's weekly DVD charts, charting for two weeks.

Charts

Chart (2010) Peak
position
Oricon
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan. It started as , which was founded by Sōkō Koike in November 1967 and became known for its music charts. Oricon Inc...

 Weekly Chart
7
Billboard
Billboard charts
The Billboard charts tabulate the relative weekly popularity of songs or albums in the United States. The results are published in Billboard magazine...

Japan Hot 100
23


External links

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