Generate LA-NY
Encyclopedia
Generate is a Los Angeles-based entertainment studio that produces content for distribution across media, including the Internet
, television
, web television
, film
, video games, mobile devices and books. The company completed a $6 million Series A round
of funding backed by Velocity Interactive Group and MK Capital
in March 2008, in addition to naming co-founding partner Jordan Levin CEO. Levin was formerly CEO of The WB
. Generate opened an office in New York City in June 2008.
According to Levin Generate's business model is "about trying to syndicate [content] out to as many sites as possible and at the same time allow an advertiser or sponsor to travel with that content as it migrates across platforms."
Generate also has a management arm that represents entertainers including Patton Oswalt
, Brian Posehn
, Al Madrigal
, Adam Rifkin
, Arj Barker
, Nat Coombs
and Jon Reep
.
On August 19, 2008, Generate debuted "Republicrats" in partnership with MSN
. The Web series "follows the comedic presidential aspirations of Sean Masterson. Masterson’s political platform is his lack of one. His character doesn’t harbor any of those pesky strong opinions on topics of the day. There will be 24 episodes of Republicrats with new episodes launching twice a week" until Election Day
2008. Generate produced "Republicrats," which is hosted on MSN.http://originals.msn.com/republicrats/
Other projects currently in production include "Chocolate News" with David Alan Grier
, premiering on Comedy Central
in October 2008, as well as Pink: The Series http://pinktheseries.com/, a Web series
about a female assassin played by Natalie Raitano
.
Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors.
Headquartered in Los Angeles and New York, Generate was recently named by TVWeek magazine as a Top Web Video Creator and to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. Generate’s fall slate included political satire Republicrats, running exclusively on MSN, Somebodies, BET’s first original scripted series, the second season of dark Web comedy Pink: The Series, and Chocolate News with David Alan Grier on Comedy Central. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008.
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
, television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
, web television
Web television
Web television, also commonly referred to as web TV, not to be confused with WebTV, Internet television or catch up TV, is an emerging genre of digital entertainment that is distinct from traditional broadcast television...
, film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
, video games, mobile devices and books. The company completed a $6 million Series A round
Series A round
A Series A round is the name typically given to a company's first significant round of venture funding in the Silicon Valley model of startup company formation....
of funding backed by Velocity Interactive Group and MK Capital
MK Capital
MK Capital is a $150 million venture capital fund headquartered in Chicago.On May 5, 2008, MK Capital announced it had completed the acquisition of Kontiki from VeriSign....
in March 2008, in addition to naming co-founding partner Jordan Levin CEO. Levin was formerly CEO of The WB
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...
. Generate opened an office in New York City in June 2008.
According to Levin Generate's business model is "about trying to syndicate [content] out to as many sites as possible and at the same time allow an advertiser or sponsor to travel with that content as it migrates across platforms."
Generate also has a management arm that represents entertainers including Patton Oswalt
Patton Oswalt
Patton Oswalt is an American stand-up comedian, writer, actor and voice actor. He is best known for portraying Spencer Olchin in the popular sitcom The King of Queens, voicing Remy from the film Ratatouille and Thrasher from the Cartoon Network original series Robotomy.-Early life:Oswalt was born...
, Brian Posehn
Brian Posehn
Brian Edmund Posehn is an American actor, voice actor, musician and comedian, known for his roles as mail clerk Kevin Liotta on NBC's Just Shoot Me!, a cast member and writer on HBO's Mr. Show, and most recently as Brian Spukowski on Comedy Central's The Sarah Silverman Program.-Early life:Posehn...
, Al Madrigal
Al Madrigal
Alessandro Liborio "Al" Madrigal is an American stand-up comedian and actor. Perhaps best known for co-starring in the CBS prime-time situation comedies Gary Unmarried with Jay Mohr and Welcome to the Captain with Jeffrey Tambor and Raquel Welch, he is also a regular sketch performer on The Late...
, Adam Rifkin
Adam Rifkin
Adam Rifkin sometimes credited as Rif Coogan, is an American film director, producer, actor and writer. Rifkin is claimed to belong to a rare breed of film directors that transited from public-access television cable TV to Hollywood.His eclectic career ranges from broad family comedies to cult...
, Arj Barker
Arj Barker
Arjan Singh , known by the stage name Arj Barker, is an American stand-up comedian and actor from San Anselmo, California. He has toured in the United States, Australia, New Zealand, and Europe. He was born to an engineer father and artist mother, and is half-Indian, half-European...
, Nat Coombs
Nat Coombs
Nathaniel 'Nat' Coombs is a British television & radio presenter & writer.-Education:Coombs was educated at the boys' independent school Dulwich College in Dulwich, South London, and at University College London.-Television and Radio:...
and Jon Reep
Jon Reep
Jon Reep is an American stand-up comedian and actor, known as the "That thing got a Hemi?" guy in Dodge commercials, and more recently as the winner of the fifth season of Last Comic Standing on NBC.-Early life:...
.
On August 19, 2008, Generate debuted "Republicrats" in partnership with MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
. The Web series "follows the comedic presidential aspirations of Sean Masterson. Masterson’s political platform is his lack of one. His character doesn’t harbor any of those pesky strong opinions on topics of the day. There will be 24 episodes of Republicrats with new episodes launching twice a week" until Election Day
Election Day (politics)
Election Day refers to the day when general elections are held. In many countries, general elections are always held on a Sunday, to enable as many voters as possible to participate, while in other countries elections are always held on a weekday...
2008. Generate produced "Republicrats," which is hosted on MSN.http://originals.msn.com/republicrats/
Other projects currently in production include "Chocolate News" with David Alan Grier
David Alan Grier
David Alan Grier , also known as "D.A.G." , is an American actor and comedian known for his work on the sketch comedy television show In Living Color.-Early life:...
, premiering on Comedy Central
Comedy Central
Comedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....
in October 2008, as well as Pink: The Series http://pinktheseries.com/, a Web series
Web series
A web series is a series of episodes released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. A single instance of a web series program is called an episode .While the popularity of web series is continuing to rise, the concept...
about a female assassin played by Natalie Raitano
Natalie Raitano
Natalie Raitano is an American actress.Raitano was born in Charleroi, Pennsylvania, a suburb of Pittsburgh. She is a 1984 graduate of Monongahela Valley Catholic High School, in Monongahela, Pennsylvania...
.
Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors.
Headquartered in Los Angeles and New York, Generate was recently named by TVWeek magazine as a Top Web Video Creator and to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. Generate’s fall slate included political satire Republicrats, running exclusively on MSN, Somebodies, BET’s first original scripted series, the second season of dark Web comedy Pink: The Series, and Chocolate News with David Alan Grier on Comedy Central. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008.