General Mills monster-themed breakfast cereals
Encyclopedia
General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

 monster-themed breakfast cereals are five current and formerly distributed breakfast cereal
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 brands in North America. The series includes Count Chocula, Franken Berry, and Boo Berry, and the discontinued Fruit Brute and Fruity Yummy Mummy.

History

In 1971, the first two cereals in the line were introduced, Count Chocula and the strawberry-flavored Franken Berry. Boo Berry, reputedly the first blueberry-flavored cereal, was released in 1973, and Fruit Brute the following year. Fruit Brute was discontinued by 1983 and replaced in 1987 by Fruity Yummy Mummy, which also had a short life as it was discontinued in the 1990s.

In the recent past, the three cereals still in circulation could be primarily found during the autumn months, in time for Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...

. According to a General Mills source, Count Chocula, Franken Berry, and Boo Berry are all produced year-round, making their seasonality an issue based on decisions made by retailers. As of late 2010, information such as nutrition data and historical factoids can still be found on the official General Mills website at all times of the year.

Though retired, Fruity Yummy Mummy and Fruit Brute still appear occasionally on official merchandise: in recent years, bobblehead dolls have been sold in their images.

The television commercials for the cereals usually featured the monsters competitively touting their own cereals to children, but would get frightened when anything interrupted their one-upmanship.

Beginning in 2011, Frankenberry, Boo Berry, and Count Chocula cereals will be manufactured and sold only for a few months during the fall/Halloween season. These cereals will not be made and sold the rest of the year (General Mills representative on June 15, 2011).

Health concerns

Franken Berry was very popular when first introduced possibly because the initial batches of the cereal used a dye that didn't break down in the body, causing many children's feces to be bright pink, a symptom sometimes referred to as "Frankenberry Stool."

External links

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