Geared for Giving
Encyclopedia
The Geared for Giving Campaign launched at the House of Commons of the United Kingdom on 19 May 2008 by Anne Snelgrove, MP for South Swindon and Duncan Bannatyne
Duncan Bannatyne
Duncan Walker Bannatyne, OBE is a Scottish entrepreneur, philanthropist and author. His business interests include hotels, health clubs, spas, media, TV, stage schools, property and transport. He is most famous for his appearance as a business angel on the BBC programme Dragons' Den...

 OBE.

The Geared for Giving Campaign intends to raise awareness of Workplace Giving with UK business leaders. Workplace Giving (also known Payroll giving
Payroll giving
Payroll Giving or Give As You Earn - Is a tax free way for UK tax payers to give money to UK Registered Charities.Introduced in 1987, Payroll Giving is a simple, tax efficient scheme which allows employees to give money to the UK registered charity of their choice by having a deduction taken...

 or Give As You Earn ) is a scheme of making charitable tax-efficient donations by giving directly from payroll.

Currently over 750,000 employees give to charity through the system.

CEO of lastminute.com
Lastminute.com
lastminute.com is an online travel and leisure retailer. The company was founded by Martha Lane Fox and Brent Hoberman in 1998 and became an icon of the UK internet boom of the late 1990s, floating at the peak of the dot com bubble and trading on the London Stock Exchange under the symbol...

 Ian McCaig and Martin Narey
Martin Narey
Martin Narey was the Chief Executive Officer of Barnardo's from October 2005 before stepping down in January 2011 to spend more time with his family...

 of Barnardos were among the Business and Charity Leaders backing the campaign

The first Anniversary of the Campaign was celebrated on 5 May 2009 at Portcullis House
Portcullis House
Portcullis House is an office building in Westminster, London, UK, that was commissioned in 1992 and opened in 2001 to provide offices for 213 Members of Parliament and their staff, augmenting limited space in the Palace of Westminster and surroundings....

.

The Campaign gathered together four of the previous The Apprentice (TV series) contestants to help set a challenge for the business leaders of the future.

Syed Ahmed
Syed Ahmed
Syed Ahmed is a British-Bangladeshi entrepreneur, businessman and television personality. He is the founder and CEO of the hand and body drier company SA Vortex. He is best known for his 2006 appearance in the second UK series of the BBC reality television show The Apprentice, in which contestants...

, Raef Bjayou
Raef Bjayou
Raphael "Raef" Bjayou is a British entrepreneur and television presenter who was a contestant on series four of The Apprentice .-Education:...

, Tre Azam and Kristina Grimes all attended the first Anniversary of the Campaign to help spread the word about Workplace Giving.

Kavita Oberoi
Kavita Oberoi
Kavita Oberoi is a female entrepreneur in the United Kingdom.In 2001 Oberoi started the successful IT and Business Healthcare Consultancy, Oberoi Consulting, of which she is now Managing Director....

 and Carl Hopkins, from Channel 4's Secret Millionaire
Secret Millionaire
The Secret Millionaire is a reality television show which originated in the UK, in which millionaires go incognito into impoverished communities and agree to give away tens of thousands of pounds . Members of the community are told the cameras are present to film a documentary...

, joined the former Apprentices to add their support to the Campaign.

Leading Entrepreneurs Safia Minney
Safia Minney
Safia Minney is founder of Fair Trade and environmental fashion and lifestyle label People Tree. Safia turned a lifelong interest in environmental, trade and social justice issues from a lifestyle into a Fair Trade business and is regarded as one of the worlds, if not the worlds, foremost...

, Laura Tennison, Karen Darby and Margaret Manning attended the event

Harpal Kumar
Harpal Kumar
Harpal Kumar is currently Chief Executive of Cancer Research UK, the world's leading independent organisation dedicated to cancer research...

, Chief Executive of Cancer Research UK
Cancer Research UK
Cancer Research UK is a cancer research and awareness charity in the United Kingdom, formed on 4 February 2002 by the merger of The Cancer Research Campaign and the Imperial Cancer Research Fund. Its aim is to reduce the number of deaths from cancer. As the world's largest independent cancer...

spoke at the Anniversary event

The Campaign has already raised pledged sums of £678,054.52 annually for 1082 different charities and given an extra half a million people easy access to the scheme.
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