Gary Morgenstern is an American broadcast executive. He revived the idea of the first and ten mark

1st & Ten (graphics system)

1st & Ten is the name for a computer system that generates and displays one version of the yellow first down line that a TV viewer sees during a live broadcast of a college or professional American football or Canadian football game A competing system that performs the same task using different...

, first conceived by David Crain, that appears on television to help viewers recognize the distance needed to achieve a first down. At the time he revived the virtual 1st and 10 line idea, he was employed in the programming department of ESPN

ESPN

Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

. Currently he is employed as the Vice President of Programming for SportsNet New York

SportsNet New York

SportsNet New York is a New York City-based regional sports cable network which airs in the New York metro area and all of New York state, and nationwide via satellite. It is owned jointly by the New York Mets, Time Warner Cable, and NBCUniversal...

 (SNY) television.

He lives in Connecticut with his wife and three daughters. He grew up in Oceanside, NY, with his parents, brother and sister. He is a graduate of State University of New York at Oswego

State University of New York at Oswego

State University of New York at Oswego, also known as SUNY Oswego and Oswego State, is a public university in the City of Oswego and Town of Oswego, New York, on the shore of Lake Ontario...

.