Gabe McDonough
Encyclopedia
Gabe McDonough is Vice President Music Director at Leo Burnett USA. He has worked on memorable advertisements for clients AB-InBev, McDonald's
and State Farm
.
in Waterloo, Ontario
, McDonough moved to Chicago
in 2000. He played bass in several bands, including the London-based Piano Magic
and Füxa
, and the Boas in Chicago.
. Prior to that he worked as the promotions director for Chicago’s legendary live music venue, The Empty Bottle
. McDonough’s collaborative style and strong artist-producer relationships have established him in both the advertising industry and independent music communities at the national level. In 2009, Adweek recognized McDonough’s use of Os Mutantes
song “A Minha Menina” in a McDonald’s commercial as being one of the five best ad songs of all time http://www.adweek.com/aw/content_display/creative/features/e3i4722353a16827bf01358f2c82511e657. By including song “Lights Out” in Bud Light Lime commercials, music artist Santigold was catapulted to fame http://adage.com/songsforsoap/post?article_id=126941.
McDonough has been written about in many publications, including Billboard, Paste Magazine, Brandweek and is a frequent contributor to Time Out Chicago. He participates in many industry events, including Advertising Age’s 2009 Idea Conference, where he brought recording artists Kid Sister
and Atrak to the stage.
.
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
and State Farm
State farm
State farm can refer to:*Sovkhoz, a type of state-owned farm in the Soviet Union*Volkseigenes Gut, a type of state-owned farm in East Germany*Państwowe Gospodarstwo Rolne, a type of state-owned farm in People's Republic of Poland...
.
Early life
A graduate of Wilfrid Laurier UniversityWilfrid Laurier University
Wilfrid Laurier University is a university located in Waterloo, Ontario, Canada. It also has campuses in Brantford, Ontario, Kitchener, Ontario and Toronto, Ontario and a future proposed campus in Milton, Ontario. It is named in honour of Sir Wilfrid Laurier, the seventh Prime Minister of Canada....
in Waterloo, Ontario
Waterloo, Ontario
Waterloo is a city in Southern Ontario, Canada. It is the smallest of the three cities in the Regional Municipality of Waterloo, and is adjacent to the city of Kitchener....
, McDonough moved to Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
in 2000. He played bass in several bands, including the London-based Piano Magic
Piano Magic
Piano Magic is a musical collective formed in the summer of 1996 by Glen Johnson, Dominic Chennell, and Dick Rance in London, England. Their sound has been described as ambient pop, post-rock, indietronica, coldwave, dark wave and ghostrock...
and Füxa
Füxa
Füxa was a space rock duo, consisting of Detroit musicians Ryan Anderson and Randall Nieman . Füxa was created in 1994 and their music has been described as psychedelic and experimental...
, and the Boas in Chicago.
Career
Before joining Burnett in 2010, McDonough served as Senior Producer of Music and Integration at DDB WorldwideDDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
. Prior to that he worked as the promotions director for Chicago’s legendary live music venue, The Empty Bottle
The Empty Bottle
The Empty Bottle is a nightclub and concert hall located at 1035 N. Western Avenue in Chicago, Illinois. Located in Chicago's Ukrainian Village neighborhood, this has been one of the many venues for Chicago's alternative music scene. This venue hosts a variety of forms of music, ranging from...
. McDonough’s collaborative style and strong artist-producer relationships have established him in both the advertising industry and independent music communities at the national level. In 2009, Adweek recognized McDonough’s use of Os Mutantes
Os Mutantes
Os Mutantes ) are an influential Brazilian psychedelic rock band that were linked with the Tropicália movement of the late 1960s. It was formed by two brothers and a vocalist, but has gone through numerous personnel changes throughout its existence...
song “A Minha Menina” in a McDonald’s commercial as being one of the five best ad songs of all time http://www.adweek.com/aw/content_display/creative/features/e3i4722353a16827bf01358f2c82511e657. By including song “Lights Out” in Bud Light Lime commercials, music artist Santigold was catapulted to fame http://adage.com/songsforsoap/post?article_id=126941.
McDonough has been written about in many publications, including Billboard, Paste Magazine, Brandweek and is a frequent contributor to Time Out Chicago. He participates in many industry events, including Advertising Age’s 2009 Idea Conference, where he brought recording artists Kid Sister
Kid Sister
Melisa Young better known by her stage name Kid Sister, is a rap artist based in Chicago, Illinois, well known for her single "Pro Nails", featuring Kanye West.-Background:Melisa Young was born July 3, 1980 in Markham, Illinois...
and Atrak to the stage.
Personal life
McDonough resides in Chicago with his wife, Rebecca Anderson. In his free time, he plays bass in the Chicago Stone Lightning Band. He is the son of former NHL player Al McDonoughAl McDonough
James Allison McDonough is a retired professional ice hockey player who played 237 games in the National Hockey League and 200 games in the World Hockey Association....
.