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is a former footballer
Association football, more commonly known as football or soccer, is a sport played between two teams of eleven players with a spherical ball...
In sports, a coach is an individual involved in the direction, instruction and training of the operations of a sports team or of individual sportspeople.-Staff:...
Ford played for a number of clubs before becoming the manager of Bristol City
Bristol City Football Club is one of two football league clubs in Bristol, England . They play at Ashton Gate, located in the south-west of the City...
in 1960, he had previously also coached the England
The England national football team represents England in association football and is controlled by the Football Association, the governing body for football in England. England is the joint oldest national football team in the world, alongside Scotland, whom they played in the world's first...
B team and Under-23 side. He remained in charge of City until 1967 when he moved to Swindon Town
Swindon Town Football Club are a team based in Swindon, Wiltshire. Currently in League Two, Swindon have been managed by Paolo Di Canio since 23 May 2011...
for the first time as a coaching assistant.
Ford moved to City's rivals Bristol Rovers
Bristol Rovers Football Club is an English professional football club, based in Bristol, that competes in Football League Two. The team plays its home matches at the Memorial Stadium, in the Horfield area of the city....
in 1968 and took up the post of team manager until 1969 when he was appointed manager at Swindon.
Swindon had just won the 1969 League Cup and promotion to Division Two but Danny Williams had left the club without a coach. Ford joined Swindon in July 1969, with the team preparing for both the 1969 Anglo-Italian League Cup
The 1969 Anglo-Italian League Cup was a football cup competition held between clubs in England and Italy won by Swindon Town. It was the inaugural Anglo-Italian League Cup competition.-Background:...
and the 1970 Anglo-Italian Cup
The 1970 Anglo-Italian Cup was the inaugural Anglo-Italian Cup competition. The European football competition was played between clubs from England and Italy and was founded by Gigi Peronace in 1970, following the success of the Anglo-Italian League Cup. The competition culminated in a final...
, competitions they went on to win under Ford's stewardship.
The teams performance the following year led to the board signing Dave Mackay with a view to him taking on management, Mackay refused to usurp Ford and remained a player until Ford's eventual dismissal on 1 November 1971.