Fastpoint Games
Encyclopedia
Fastpoint Games is a developer of data-driven games for businesses in the fortune 500, and is the parent company of fantasy sports developer, RotoHog
. Under the Fastpoint Games banner, the company is applying RotoHog's configurable game platform to use structured data to drive consumer engagement and help brands in markets like social media, entertainment, MMO
, politics
and regulated gaming to grow their audience, engage their users and monetize them.
On January 7, 2011, Fastpoint Games and Sony Online Entertainment
announced the alpha launch of the Facebook
game Fortune League. The casual strategy game is based on the world of EverQuest II
(EQII). In Fortune League, players assess quests, hero performance, situational threats and the actions of other players in a live trade market and compensates leaders with points, cosmetic upgrades and prizes that can be used in the free-to-play and subscription versions of EQII. Fortune League integrates real-time performance data such as damages, deaths and healings directly from the MMO
environment and uses them to form Hero Stats that drive the game. Therefore, player actions inside EQII will affect what happens in Fortune League and prizes from Fortune League will help users advance back in the EQII environment. Fastpoint Games CEO, Kelly Perdew
, positions Fortune League as a new category of snackable data-driven games that will help MMO franchises acquire users and tap new revenue streams.
Between September 2009 and November 2010, the company has leveraged its technology platform to power games outside of the fantasy sports segment and launched games in the entertainment and casual games space. They have partnered with social media platforms including hi5, Facebook and MySpace, and released 58 games for 16 clients across 21 sports and entertainment seasons for marquee clients including US Weekly, NASCAR, ABC, Los Angeles Times, Go Daddy.com and Sports Illustrated online.
and Wharton Business School Professor Kent Smetters
in 2006 and is based in Inglewood, California. Kelly Perdew
, winner of The Apprentice Season 2, was named CEO in May 2008.
The company raised $6 million in its first venture round
in August 2007. This funding was raised via DFJ DragonFund China and Mission Ventures, with additional investment coming from Allen & Co. and SCP Worldwide. StubHub
, an online marketplace
, co-founder Jeff Fluhr also invested in the online firm.
The company raised an additional $2 million in March 2009. The round was led by Mission Ventures and DFJ Dragon.
The company's board of directors includes Leo Spiegel of Mission Ventures and Andy Tang of DFJ DragonFund China.
RotoHog
RotoHog is the consumer facing Fantasy Sports website for Fastpoint Games, a digital platform developer that designs, implements and markets fantasy services for media and advertising partners...
. Under the Fastpoint Games banner, the company is applying RotoHog's configurable game platform to use structured data to drive consumer engagement and help brands in markets like social media, entertainment, MMO
MMO
-Organizations:*Marine Management Organisation, a non-departmental public body of the UK Government*Music Minus One, a music industry company-Science, technology, and biology:*Marine Mammal Observer, a professional in environmental consulting...
, politics
Politics
Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...
and regulated gaming to grow their audience, engage their users and monetize them.
On January 7, 2011, Fastpoint Games and Sony Online Entertainment
Sony Online Entertainment
Sony Online Entertainment is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, The Matrix Online, PlanetSide, Star Wars Galaxies, Free Realms, and Vanguard: Saga of Heroes, DC Universe...
announced the alpha launch of the Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
game Fortune League. The casual strategy game is based on the world of EverQuest II
EverQuest II
EverQuest II is a 3D fantasy massively multiplayer online role-playing game developed by Sony Online Entertainment , based on EverQuest, and shipped on 8 November 2004...
(EQII). In Fortune League, players assess quests, hero performance, situational threats and the actions of other players in a live trade market and compensates leaders with points, cosmetic upgrades and prizes that can be used in the free-to-play and subscription versions of EQII. Fortune League integrates real-time performance data such as damages, deaths and healings directly from the MMO
Massively multiplayer online game
A massively multiplayer online game is a multiplayer video game which is capable of supporting hundreds or thousands of players simultaneously. By necessity, they are played on the Internet, and usually feature at least one persistent world. They are, however, not necessarily games played on...
environment and uses them to form Hero Stats that drive the game. Therefore, player actions inside EQII will affect what happens in Fortune League and prizes from Fortune League will help users advance back in the EQII environment. Fastpoint Games CEO, Kelly Perdew
Kelly Perdew
Kelly Crawford Perdew of Carlsbad, California was the winner of The Apprentice 2.-Before The Apprentice:Perdew was born in Lexington, Kentucky and was raised in Florida and Wyoming...
, positions Fortune League as a new category of snackable data-driven games that will help MMO franchises acquire users and tap new revenue streams.
Between September 2009 and November 2010, the company has leveraged its technology platform to power games outside of the fantasy sports segment and launched games in the entertainment and casual games space. They have partnered with social media platforms including hi5, Facebook and MySpace, and released 58 games for 16 clients across 21 sports and entertainment seasons for marquee clients including US Weekly, NASCAR, ABC, Los Angeles Times, Go Daddy.com and Sports Illustrated online.
Company, financing and sponsorship
Sports Composite DE, Inc., the company that operates the RotoHog website, was founded by entrepreneur David WuDavid Wu (entrepreneur)
David Wu is co-founder and President of Sports Composite DE, Inc, which launched the online fantasy sports website RotoHog in February 2007...
and Wharton Business School Professor Kent Smetters
Kent Smetters
-Early years:Smetters was raised in Ohio. He received his bachelor's degrees in Economics and Computer Science from the Ohio State University in 1990, and Master and PhD degrees in Economics from Harvard University in 1992 and 1995 respectively.- Academics :...
in 2006 and is based in Inglewood, California. Kelly Perdew
Kelly Perdew
Kelly Crawford Perdew of Carlsbad, California was the winner of The Apprentice 2.-Before The Apprentice:Perdew was born in Lexington, Kentucky and was raised in Florida and Wyoming...
, winner of The Apprentice Season 2, was named CEO in May 2008.
The company raised $6 million in its first venture round
Venture round
A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the primary stimuli for the development of new companies...
in August 2007. This funding was raised via DFJ DragonFund China and Mission Ventures, with additional investment coming from Allen & Co. and SCP Worldwide. StubHub
Stubhub
StubHub is an online marketplace owned by eBay, which provides services for buyers and sellers of tickets for sports, concerts, theater and other live entertainment events....
, an online marketplace
Online marketplace
Online marketplace refers to a type of ecommerce site where product and inventory information is provided by multiple third parties, whereas transactions are processes by the marketplace operator. Online marketplaces have become a driver of new business for online merchants that leverage them as...
, co-founder Jeff Fluhr also invested in the online firm.
The company raised an additional $2 million in March 2009. The round was led by Mission Ventures and DFJ Dragon.
The company's board of directors includes Leo Spiegel of Mission Ventures and Andy Tang of DFJ DragonFund China.