Fashion Valley Mall
Encyclopedia
Fashion Valley Mall is an upscale, open-air shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 in Mission Valley in San Diego, California
San Diego, California
San Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...

. The shopping center has over 1.7 million square feet (158,000 m²) of leasable floor area, making it the largest mall in San Diego and one of the largest in California. It is owned and managed by the Simon Property Group
Simon Property Group
Simon Property Group, Inc. is an American commercial real estate company, ranked #1 in the United States as the largest real estate investment trust. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers, The...

.

History

Fashion Valley Mall, developed by Ernest M. Hahn, opened in 1969, in part on the former site of the baseball stadium called Westgate Park
Westgate Park
Westgate Park was a former baseball stadium located in San Diego, California. The ballpark was home to the San Diego Padres of the Pacific Coast League from 1958 to 1967.The ballpark was located in the Mission Valley region of San Diego...

. Aimed to be the leading shopping center in the San Diego region, it boasted four anchors, The Broadway
The Broadway
The Broadway was a mid-level department store chain headquartered in Los Angeles, California, United States of America. Founded in 1896 by English born Arthur Letts, Sr., who later went on to develop Holmby Hills, The Broadway became one of the dominant retailers in Southern California and the...

, JCPenney, J.W. Robinson's
J.W. Robinson's
J. W. Robinson Co., Robinson's, was a chain of department stores operating in the Southern California and Arizona area, previously with headquarters in Los Angeles, California. Through the middle of the 20th century It was a division of Associated Dry Goods family of stores...

 and Buffum's
Buffum's
Buffum's was a chain of Long Beach, California-based department stores. Founded by brothers Charles Abel Buffum and Edwin E. Buffum in 1904, it grew slowly over the years to a total of 16 stores in Los Angeles, Orange, and San Diego Counties at the time of its closure in 1990.Over the years, the...

. For several years it competed with the neighboring Mission Valley Center.

Since its opening, the mall has undergone several expansions and changes. The first in August 1981 added Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...

 and Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

, establishing Fashion Valley as the fashion leader in the valley. Following this redevelopment, in 1991, Buffum's closed, and their location was reopened in 1992 by upscale specialty San Francisco department store I. Magnin
I. Magnin
I. Magnin & Company was a San Francisco, California-based high fashion and specialty goods luxury department store. Over the course of its existence, it expanded across the West into Southern California and the adjoining states of Arizona, Oregon, and Washington...

. However, the upscale company eventually closed all stores in the mid-90s, and the Fashion Valley location was replaced by Saks Fifth Avenue
Saks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...

 in 1995. Robinson's became a Robinsons-May
Robinsons-May
Robinsons-May was a chain of department stores operating in Southern California, Arizona and Las Vegas, Nevada, previously with headquarters in North Hollywood, California...

 in 1993, while The Broadway was purchased by Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 in 1996. Due to underperformance, Saks Fifth Avenue
Saks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...

 closed its Fashion Valley location on July 17, 2010.

In October 1997, Gene Kemp
Gene Kemp
Gene Kemp Nee Rushton is a British author best known for her children's books. Her first novel, The Pride of Tamworth Pig was published in 1972. She won The Other Award in 1977 and the UK Carnegie Medal in 1978 for The Turbulent Term of Tyke Tiler ...

 led a $110 million renovation project, enlarging the Macy's, Nordstrom and Robinsons-May stores. It increased the mall size to 1700000 square feet (157,935.2 m²), 205 stores, and added 5 parking structures to accommodate 8,000 cars. In 2001, the owner of the property, Lend Lease Prime Property Fund, brought in Simon Property Group as half-owner and manager of the property.

Due to the merger of May Department Stores
May Department Stores
The May Department Stores Company was a national department store chain in the United States, founded in 1877 by David May. The company ceased to exist in 2005 when it was merged with Federated Department Stores, Inc . Prior to the merger it was headquartered in Downtown St. Louis, Missouri...

 and Federated Department Stores
Federated Department Stores
Macy's, Inc. is a department store holding company and owner of Macy's and Bloomingdale's department stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelery, watches, dinnerware, and furniture....

 in 2006, Robinsons-May shuttered their store in March 2006, and the location was replaced by a Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...

department store on November 18, 2006, the first ever in San Diego.

In the Law

Fashion Valley Mall was involved in a legal case involving the quasi-public nature of some private property. The printers union wanted to distribute leaflets in the mall encouraging patrons to boycott Robinson-Mays, because Robinson-Mays was an advertiser in the San Diego newspaper with which the printer's union was negotiating.
The court held that this activity was protected and allowed on the property, even though the action was contrary to the business interests of the targeted tenant. The decision is based on article 1 section 2 of the California Constitution.

External links

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