FanSnap
Encyclopedia
FanSnap is an online search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...

 for live event tickets, based in Palo Alto, California
Palo Alto, California
Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...

. Founded in 2007, FanSnap aggregates event-level ticket data from dozens of event ticket providers and helps concert, theatre and sports fans search among millions of tickets to find exactly the event tickets they desire. FanSnap's search engine combines results from ticket issuers and various providers in the ticket resale
Ticket resale
Ticket resale is the act of reselling tickets for admission to events. Tickets are bought from licensed sellers and are then sold for a price determined by the individual or company in possession of the tickets. Tickets sold through secondary sources may be sold for less or more than their face...

 industry including ticket resale marketplaces such as RazorGator, StubHub
Stubhub
StubHub is an online marketplace owned by eBay, which provides services for buyers and sellers of tickets for sports, concerts, theater and other live entertainment events....

, TicketNetwork and eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

, as well as ticket brokers including Ace Ticket, AllShows.com, Barry's Tickets, Gold Coast Tickets and Las Vegas Tickets.

FanSnap does not sell tickets directly to its end-users. Instead, it aggregates event-level ticket data from ticket providers, presents that data in response to user searches and directs users to third-party ticket providers for purchase. FanSnap generates revenue through cost per click and cost per action
Cost Per Action
Cost Per Action or CPA is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement....

 advertising based upon its referral of users to such third-party ticket providers.

FanSnap's founders possess deep industry experience from the live event ticketing and online search industries and have previously worked at StubHub
Stubhub
StubHub is an online marketplace owned by eBay, which provides services for buyers and sellers of tickets for sports, concerts, theater and other live entertainment events....

, Apple Inc., MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 and NexTag
NexTag
Nextag is a price comparison service website. It started originally as a website where buyers and sellers could negotiate prices for computers and electronics products. The current business model with a focus on comparison shopping has existed since 2000. In June 2007, Providence Equity Partners...

. FanSnap has raised $10.5 million in start-up capital from General Catalyst Partners
General Catalyst Partners
General Catalyst Partners is a private equity firm focused on venture capital investments in early stage technology-based companies including software, infrastructure software and applied technology businesses. The firm has also includes a growth capital team that focuses on later stage...

 of Cambridge, Massachusetts
Cambridge, Massachusetts
Cambridge is a city in Middlesex County, Massachusetts, United States, in the Greater Boston area. It was named in honor of the University of Cambridge in England, an important center of the Puritan theology embraced by the town's founders. Cambridge is home to two of the world's most prominent...

.

Operations

FanSnap lets fans search and filter results for live event tickets by date, venue, team and type of event. FanSnap offers industry-first interactive maps that allow fans to zoom in and focus on available tickets at row level. FanSnap has struck partnerships with Bleacher Report and Yardbarker to integrate its search capabilities into those popular sports blog networks. Those networks feature FanSnap search results relevant to the teams and sporting events being discussed by bloggers and readers.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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