Fake it till you make it
Encyclopedia
"Fake it till you make it" (also called "act as if") is a common catchphrase that means to imitate confidence so that as the confidence produces success, it will generate real confidence. The purpose is to avoid getting stuck in a self fulfilling prophecy related to one's fear of not being confident, e.g., by thinking, "I can't ask that girl out because she would sense my lack of confidence." The article How You Too Can Be an Optimist in Prevention
Prevention (magazine)
Prevention is an American healthy lifestyle magazine, started in 1950, and published by Rodale Press in Emmaus, Pennsylvania, in the United States. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale...

points out, "In research at Wake Forest University, for example, scientists asked a group of 50 students to act like extroverts for 15 minutes in a group discussion, even if they didn’t feel like it. The more assertive and energetic the students acted, the happier they were".

It is often recommended as a therapy technique for combating depression
Depression (mood)
Depression is a state of low mood and aversion to activity that can affect a person's thoughts, behaviour, feelings and physical well-being. Depressed people may feel sad, anxious, empty, hopeless, helpless, worthless, guilty, irritable, or restless...

. In this case, the idea is to go through the routines of life as if one were enjoying them, despite the fact that initially it feels forced, and continue doing this until the happiness becomes real. This is an example of a positive feedback
Positive feedback
Positive feedback is a process in which the effects of a small disturbance on a system include an increase in the magnitude of the perturbation. That is, A produces more of B which in turn produces more of A. In contrast, a system that responds to a perturbation in a way that reduces its effect is...

 loop.

The phrase is often associated with Alcoholics Anonymous
Alcoholics Anonymous
Alcoholics Anonymous is an international mutual aid movement which says its "primary purpose is to stay sober and help other alcoholics achieve sobriety." Now claiming more than 2 million members, AA was founded in 1935 by Bill Wilson and Dr. Bob Smith in Akron, Ohio...

even though it does not appear in either of the books that form the foundation of the AA program, Alcoholics Anonymous or The Twelve Steps and Twelve Traditions. AA to Z; An Addictionary of the 12-Step Culture describes it as a "suggestion often made to newcomers who feel they can't get the program and will go back to old behavior. The suggestion implies that if the newcomer acts according to the steps and teachings of the program, then the program will begin to work and the anxiety will fall away".
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