Executive sponsor
Encyclopedia
The role of Executive sponsor (sometimes called Project sponsor or Senior Responsible Owner) is a role in project management
Project management
Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end , undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value...

, usually the senior member of the project board and often the chair. The project sponsor will be a senior executive in a corporation (often at or just below board level) who is responsible to the business for the success of the project
Project
A project in business and science is typically defined as a collaborative enterprise, frequently involving research or design, that is carefully planned to achieve a particular aim. Projects can be further defined as temporary rather than permanent social systems that are constituted by teams...

.

The sponsor has a number of interfaces and responsibilities for the project.

The responsibilities for which the sponsor is accountable to the board are;

Provides leadership on culture and values

Owns the business case

Keeps project aligned with organisation's strategy and portfolio direction

Governs project risk

Works with other sponsors

Focuses on realisation of benefits

Recommends opportunities to optimise cost/benefits

Ensures continuity of sponsorship

Provides assurance

Provides feedback and lessons learnt

The governance activities that take place between the sponsor and the project manager are;

Provides timely decisions

Clarifies decision making framework

Clarifies business priorities and strategy

Communicates business issues

Provides resources

Engenders trust

Manages relationships

Supports the project managers role

Promotes ethical working

In addition to these activities the following activities take place between the sponsor and other stakeholders;

Engages stakeholders

Governs stakeholder communications

Directs client relationships

Directs governance of users

Directs governance of suppliers

Arbitrates between stakeholders

Due to the problem solving needs of the role the executive sponsor often needs to be able to exert pressure within the organisation to overcome resistance to the project. For this reason a successful executive sponsor will ideally be a person with five personal attributes - understanding, competence, credibility, commitment and engagement.

A few research studies have been published that not only detail the role of this individual within project management but also provide a way to ensure that the success of a project is greater increased if this individual plays a more active role.
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