Ethical Ocean
Encyclopedia
Ethical Ocean is an online marketplace for ethical products and services in North America. The company is based in Toronto, Ontario, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. It was incorporated in 2008 and launched its websites in 2010. At present, they list more than 2300 products on sale from 210 ethical vendors and producers.

History

Ethical Ocean was founded in 2008 by Chad Hamre
Chad Hamre
Chad Hamre is the CEO and co-founder of Ethical Ocean- a social business incorporated federally in Canada in 2008. Hamre was born and raised in Saskatoon, Saskatchewan. He holds a master's degree in Development Management from the London School of Economics and a bachelor's degree in Mechanical...

, Jonathan Fishbein, Davin Lengyel, David Damberger, Tony Hancock, Lena Lam,and Mike Spendlove. The site was launched to the public April 22, 2010 Ethical Ocean was featured on CBC's Dragon's Den on March 30, 2011 where they reached an investment deal with Arlene Dickinson
Arlene Dickinson
Arlene Dickinson is a Canadian marketing professional and CEO of Venture Communications.Dickinson joined Venture Communications in 1988, taking sole ownership in 1998...

.

Ethics

Ethics are currently separated into six categories: Eco-Friendly, Organic, Fair Trade, Animal-Friendly, People-Friendly and Social Change. Rather than verifying the claims of each product, the website employs a crowd sourced model for verifying claims under the six ethical categories, and encourages rating and commenting of site users.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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