Es Teler 77
Encyclopedia
Es Teler 77 is a fast food chain established in Jakarta, Indonesia in 1982. The name is a reference to a popular Indonesian dessert drink, es teler
. It sells Indonesian foods, such as bakso
in addition to es teler.
The company has more than 200 outlets in Indonesia, plus several in Malaysia, Singapore and Australia.
The company was founded by Sukyatno Nugroho, a Chinese Indonesian also known as Hoo Tjioe Kiat, who died, aged 59, of a stroke
on a flight to Singapore. The company was the first franchise
business in Indonesia. Sukaytno, a high school drop-out, opened his first es teler stall in 1982, and expanded to encompass more stalls, in 1992 making the decision to become a shopping mall
-based fast food chain. Sukaytno became known within Indonesia as an entrepreneur, publishing his autobiography 18 Jurus Sakti Dewa Mabuk. 'Prinsip di Sini Senang, di Sana Senang' (The principles of 'happy here, 'happy there', but also a reference to a well-known Indonesian children's song 'di sini senang, di sana senang') was published posthumously in 2010 based on an unfinished manuscript.
Es teler
Es teler is a fruit cocktail in Indonesia. Avocado, young coconut, cincau, jackfruit and other fruits are served with coconut milk, sweetened condensed milk, Pandanus amaryllifolius leaf , sugar and a tiny amount of salt.This concoction, created by Murniati Widjaja, won a competition in 1982 to...
. It sells Indonesian foods, such as bakso
Bakso
Bakso or baso is Indonesian meatball or meat paste made from beef surimi and is similar in texture to the Chinese beef ball, fish ball, or pork ball. Bakso is commonly made from beef with a small quantity of tapioca flour, however bakso can also be made from other ingredients, such as chicken,...
in addition to es teler.
The company has more than 200 outlets in Indonesia, plus several in Malaysia, Singapore and Australia.
The company was founded by Sukyatno Nugroho, a Chinese Indonesian also known as Hoo Tjioe Kiat, who died, aged 59, of a stroke
Stroke
A stroke, previously known medically as a cerebrovascular accident , is the rapidly developing loss of brain function due to disturbance in the blood supply to the brain. This can be due to ischemia caused by blockage , or a hemorrhage...
on a flight to Singapore. The company was the first franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
business in Indonesia. Sukaytno, a high school drop-out, opened his first es teler stall in 1982, and expanded to encompass more stalls, in 1992 making the decision to become a shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
-based fast food chain. Sukaytno became known within Indonesia as an entrepreneur, publishing his autobiography 18 Jurus Sakti Dewa Mabuk. 'Prinsip di Sini Senang, di Sana Senang' (The principles of 'happy here, 'happy there', but also a reference to a well-known Indonesian children's song 'di sini senang, di sana senang') was published posthumously in 2010 based on an unfinished manuscript.