Erik Qualman
Encyclopedia
Erik Qualman is an American
author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, and is a speaker within the Internet community. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. He is a columnist for Search Engine Watch and ClickZ Magazine.
in Rochester Hills. He attended Michigan State University
receiving a BA in Marketing. While at Michigan State (1990–1994) he was named Academic All-Big 10 for Basketball. Qualman also holds an MBA from the McCombs School of Business
at the University of Texas (1999). In 2011 Qualman gave the keynote address to the McCombs graduating class on the Austin, Texas campus.
He is currently the Global Vice President of Digital Marketing for EF Education headquartered in Lucerne, Switzerland and a Professor of Digital Marketing for Hult International Business School
's Masters program. Prior to joining EF Education and Hult, Qualman worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97), AT&T (1998–2000), Yahoo (2000–03), EarthLink (2003–05) and Travelzoo
(Head of Marketing 2005-08).
Qualman was a featured speaker at BookExpo America
2009, presenting to those in attendance on how social media is transforming the way people live and do business. Qualman also was the keynote speaker at Europe's Fiber To The Home (FTTH) Council Meeting in Lisbon, alongside the Prime Minister of Portugal Jose Socrates
. The 2009 FTTH keynote speaker was Don Tapscott
.
Qualman has been highlighted in Mashable
, BusinessWeek
, The New York Times
, Forbes
, and The Huffington Post
He has also been interviewed on radio and television discussing his view on digital trends.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
author of Socialnomics: How Social Media Transforms the Way We Live and Do Business, and is a speaker within the Internet community. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. He is a columnist for Search Engine Watch and ClickZ Magazine.
Background
Qualman was born and grew up outside of Detroit, MichiganMichigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....
in Rochester Hills. He attended Michigan State University
Michigan State University
Michigan State University is a public research university in East Lansing, Michigan, USA. Founded in 1855, it was the pioneer land-grant institution and served as a model for future land-grant colleges in the United States under the 1862 Morrill Act.MSU pioneered the studies of packaging,...
receiving a BA in Marketing. While at Michigan State (1990–1994) he was named Academic All-Big 10 for Basketball. Qualman also holds an MBA from the McCombs School of Business
McCombs School of Business
The McCombs School of Business, also referred to as the McCombs School or simply McCombs, is a business school at The University of Texas at Austin. In addition to the main Austin campus, McCombs offers classes outside Central Texas in Dallas, Houston and internationally in Mexico City...
at the University of Texas (1999). In 2011 Qualman gave the keynote address to the McCombs graduating class on the Austin, Texas campus.
He is currently the Global Vice President of Digital Marketing for EF Education headquartered in Lucerne, Switzerland and a Professor of Digital Marketing for Hult International Business School
Hult International Business School
Hult International Business School is a business school with operations in the Boston area, San Francisco, London, Dubai and Shanghai, offering several business-related degree programs, including MBA, Master and undergraduate degrees.The school is accredited by the New England Association of...
's Masters program. Prior to joining EF Education and Hult, Qualman worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97), AT&T (1998–2000), Yahoo (2000–03), EarthLink (2003–05) and Travelzoo
Travelzoo
Travelzoo is a global Internet media company. With 23 million subscribers in North America, Europe, and Asia Pacific and 23 offices worldwide, Travelzoo publishes deals from more than 2,000 travel, entertainment and local companies...
(Head of Marketing 2005-08).
Qualman was a featured speaker at BookExpo America
BookExpo America
BookExpo America is the largest annual book trade fair in the United States. BEA is almost always held in a major city over four days in late May and/or early June...
2009, presenting to those in attendance on how social media is transforming the way people live and do business. Qualman also was the keynote speaker at Europe's Fiber To The Home (FTTH) Council Meeting in Lisbon, alongside the Prime Minister of Portugal Jose Socrates
José Sócrates
José Sócrates Carvalho Pinto de Sousa, GCIH , commonly known by José Sócrates , is a Portuguese politician who was the Prime Minister of Portugal from 12 March 2005 to 21 June 2011....
. The 2009 FTTH keynote speaker was Don Tapscott
Don Tapscott
Don Tapscott is a Canadian business executive, author, consultant and speaker, specializing in business strategy, organizational transformation and the role of technology in business and society. Tapscott is chairman of business strategy think tank New Paradigm , which he founded in 1993...
.
Qualman has been highlighted in Mashable
Mashable
Mashable is an American news website and Internet news blog founded by Pete Cashmore. The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets...
, BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
, The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
, and The Huffington Post
He has also been interviewed on radio and television discussing his view on digital trends.