Eric Jurgensen
Encyclopedia
Eric Jurgensen is the CEO, General Manager and Programming Director of America Television
America Television
America Television , better known as America TV, is a Peruvian television network affiliated with Televisa of Mexico. It was founded on December 15, 1958 by Antonio Umbert F., Nicanor Gonzalez V., and Avelino Aramburu. The network belongs to the Plural TV group formed by the daily newspapers El...

 Channel 4 in Peru.

He got a Bachelors degree in Business Administration specializing in Marketing and
Finance in the University of Arizona. However, he's been working with Television for over 20 years. Eric speaks fluently Spanish, English and German.

America TV

He was responsible for the re-launching and re-positioning of Channel 4 America TV after an insolvent period, with the participation of the new group of owners formed by Grupo Valores Bavari, owners of Caracol Colombia and the newspapers El Comercio
El Comercio
El Comercio is a Peruvian newspaper based in Lima. It has a circulation of more than 120,000 copies. It was founded in 1839, making it the oldest newspaper of Peru and one of the oldest in the Spanish language....

 and La República
La República
La República is a center-left newspaper published in Lima, Peru. It is one of the two main national dailies sold all over the country since it was founded on May 3, 1981. The paper was founded by Gustavo Mohme Llona, a former member of the Peruvian Congress...

 of Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....

. Jurgensen got to Peru and changed everything. Nowadays, El Comercio are the main owners of the Channel.
Between June 2003 and June 2004, America Television viewer ship increased from 22% to 28% and became the number one television station in Peru. Sales increased by 32% and obtained operational utility of more than 40% in reference to the utility budgeted. Currently, Channel 4 is the number one television station in Peru. They have been leading in share and audience for more than 70 months in a row.

Telefuturo

Planned, organized, executed and managed the Commercial, Programming, Promotional, Production, Operations and Administrative Departments for Channel 4 in Paraguay.
During this time publicity sales increased by 55% and viewer ship share increased from 24% in July 1999 to 42% in December 2001. Currently, Channel 4 Telefuturo is the number one television station in Paraguay.

Red Uno

In addition, he was also responsible for the re-launching of Red Uno in La Paz, Bolivia. Between January and June 2002, Red Uno's viewer ship increased by 50% and sales by 65%. A thorough restructuring of the News Department regains respect and viewer ship for this segment.
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