Enyce
Encyclopedia
Enyce is an American hip hop fashion label
owned by Sean Diddy Combs
. The label was established in New York City
in March 1996 by Evan Davis, Lando Felix, and Tony Shellman. The three co-founders had originally met while working for Seattle-based clothing brand International News. Liz Claiborne
acquired the company in February 2004 for $114 million from Sports Brands International. In October 2008 Enyce was purchased by Sean Combs and the Sean John Enterprise for $20 million dollars.
The pronunciation of the brand has been confused by many over the years. The origins of the pronunciation is from the phonetic spelling of "NYC" (en-y-ce) sounded out in an Italian manner. This was because the company started under Fila, an Italian based company. Employees asked how they would pronounce the word replied "en-ne-che". It is the "correct" way to say the brand.
Hip hop fashion
Hip hop fashion is a distinctive style of dress originating with African American youth on the scene of New York City, Los Angeles, Orlando, Chicago, Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Atlanta, St. Louis, Jersey City, Miami, Toronto and Vancouver among others. Each city...
owned by Sean Diddy Combs
Sean Combs
Sean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...
. The label was established in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
in March 1996 by Evan Davis, Lando Felix, and Tony Shellman. The three co-founders had originally met while working for Seattle-based clothing brand International News. Liz Claiborne
Liz Claiborne
Anne Elisabeth Jane "Liz" Claiborne was a Belgian-born American fashion designer and entrepreneur. Claiborne is best known for founding Liz Claiborne Inc. which in 1986 became the first company founded by a woman to make the Fortune 500...
acquired the company in February 2004 for $114 million from Sports Brands International. In October 2008 Enyce was purchased by Sean Combs and the Sean John Enterprise for $20 million dollars.
The pronunciation of the brand has been confused by many over the years. The origins of the pronunciation is from the phonetic spelling of "NYC" (en-y-ce) sounded out in an Italian manner. This was because the company started under Fila, an Italian based company. Employees asked how they would pronounce the word replied "en-ne-che". It is the "correct" way to say the brand.
Clothing lines
- Enyce
- Lady Enyce
- Lady Enyce Spring 2003, JCReport