Enterprise journalism
Encyclopedia
Enterprise journalism refers to reporting that is not generated by news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 or a press release, but rather generated by a reporter or news organization based on developed sources
Journalism sourcing
In journalism, a source is a person, publication, or other record or document that gives timely information. Outside journalism, sources are sometimes known as "news sources"...

. Tied to "shoe-leather
Shoe-leather reporting
Shoe-leather reporting is a type of reporting that was exemplified by Robert Novak. The Drudge Report ran an alert banner at the top of the page with the headline, “LAST OF THE GREAT SHOE-LEATHER REPORTERS” with the picture of a young Bob Novak on the street.The term engenders visions of "pounding...

" reporting and "beat reporting
Beat reporting
Beat reporting, also known as specialized reporting, is a genre of journalism that can be described as the craft of in-depth reporting on a particular issue, sector, organization or institution over time. Beat reporters build up a base of knowledge on and gain familiarity with the topic, allowing...

," enterprise journalism gets the journalist out of the office and away from the traditional news makers. It also enlists some of the traditional traits of good investigative reporting, such as reading documents.

Enterprise journalism does not involve reporting which is based purely on press releases or news conferences. On the other hand, this kinds of reporting involves stories where a reporter unearths one on his/her own, a lot of people refer to these as ‘scoops. The enterprise reporting goes ahead of just reporting events, it discovers the forces that shape such events.

Recognizing the essence of enterprise journalism, Philadelphia started the enterprise journalism awards program. J-Lab has developed an awards program for enterprise reporting which is aimed at helping enterprise projects get off the ground and discover collaboration options among the region’s increasing number of news creators and distributors.

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