Endless.com
Encyclopedia
Endless.com is an American electronic commerce (e-commerce) site, focusing exclusively on shoes and accessories.

Endless.com was created in December 2006 by Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, as their first separate e-commerce brand. Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari, was created in March 2009.

On October 2, 2009, Amazon.com
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

 launched Javari.co.uk, the Endless.com local version for the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 market.

It was announced on July 22, 2009 that Amazon.com will buy Zappos for $940 million in a stock and cash deal.

External links

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