End Love
Encyclopedia
"End Love" is an alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 song by OK Go
OK Go
OK Go is a rock band originally from Chicago, Illinois, USA, now residing in Los Angeles, California, USA. The band is composed of Damian Kulash , Tim Nordwind , Dan Konopka and Andy Ross , who joined them in 2005, replacing Andy Duncan...

 from the album Of the Blue Colour of the Sky
Of the Blue Colour of the Sky
Of the Blue Colour of the Sky is the third studio album by American rock band OK Go. It was released on January 12, 2010 on Capitol Records in the USA and EMI in the UK, and re-released on the band's independent label Paracadute Records on April 1. After the band's split with EMI and Capitol,...

. The song's lyrics deal with the sorrow period of time after the end of a relationship. The video for the song features the band performing over a continuous 18-hour shot along with nearly 200 hours of additional footage, with both time-lapse
Time-lapse
Time-lapse photography is a cinematography technique whereby the frequency at which film frames are captured is much lower than that which will be used to play the sequence back. When replayed at normal speed, time appears to be moving faster and thus lapsing...

 compression and expansion used to reduce the footage to a four-minute video.

Music video

The video for "End Love" was directed by Jeff Lieberman
Jeff Lieberman (roboticist)
Jeff Lieberman is the host of the show Time Warp on Discovery Channel.Lieberman, originally from Florida, holds two B.S. degrees, in Mathematics and Physics, and two M.S. degrees, in Mechanical Engineering and Media Arts & Sciences with a focus in Robotics, all from MIT. He is currently taking a...

 and Eric Gunther, and was filmed at Echo Park, around Echo Park Lake, in Los Angeles. The video shows the four members of OK Go, each dressed in solid neon-tracksuit of different colors, performing moves to the song. The band performed these moves using time-lapse
Time-lapse
Time-lapse photography is a cinematography technique whereby the frequency at which film frames are captured is much lower than that which will be used to play the sequence back. When replayed at normal speed, time appears to be moving faster and thus lapsing...

 photography to create certain special effects, such as appearing to move without walking, to move between two different points rapidly, or to play on the colors of their tracksuits in combination with these effects. In addition, some parts of the video have been significantly slowed down as the members of the band perform a move in unison. The band performed their parts over an 18-hour period including overnight; in one segment, the band members use sleeping bags to sleep, with each member taking a turn "singing" parts of the lyrics over the night. Near the end of the video, the band begins interacting with other people in the same manner. The video concludes with time-lapse photography of the fountain at Echo Park and the Los Angeles skyline that covers nearly eight additional days.

According to Lieberman, the video—including both the band's main performance and the skyline shots—was filmed in a continuous shot consisting of over one million frames of film. The average time compression on the video for most of OK Go's parts is about 270x from real-time, while the slowed down segments were 32 times slower than real-time. The skyline footage was compressed by 172,800 times, condensing each 24 hours into a 0.5 second shot.

During the video, a singular goose is frequently seen wandering near the band, unperturbed by their performance. The goose is known to park regulars as Maria
Maria (goose)
Maria is a male Greylag Goose , formerly living in Echo Park, Los Angeles who became the subject of news reports in 2011 after forming an unusual association with a local resident, named Dominic Ehrler....

, though the band and production crew dubbed it "Orange Bill." The goose was initially territorial towards the band during the initial practice a few days before the full shoot, but eventually came to "adopt" the band, and stayed with the four during much of the video.

The video premiered at the Bonnaroo Music & Arts Festival on June 12, 2010, and was then released on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 on June 15, 2010. OK Go, now on their own label, Paracadute Recordings, after previous difficulties with EMI
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

 and Capitol Records
Capitol Records
Capitol Records is a major United States based record label, formerly located in Los Angeles, but operating in New York City as part of Capitol Music Group. Its former headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine...

 for the "This Too Shall Pass
This Too Shall Pass (song)
"This Too Shall Pass" is an alternative rock song by OK Go from the album Of the Blue Colour of the Sky. The single was released in January 2010. The band took the unorthodox route of creating two official music videos for the song, both of which premiered on YouTube. The first features a live...

" video, also released the video for free download through their website, along with a contest for viewers to win a free iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

that included OK Go's full video and discography to date.
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