Embassy (cigarette)
Encyclopedia
Embassy is a brand of cigarettes from Imperial Tobacco
Imperial Tobacco
Imperial Tobacco is a global tobacco company headquartered in Bristol, United Kingdom. It is the world’s fourth-largest cigarette company measured by market share , and the world's largest producer of cigars, fine-cut tobacco and tobacco papers...

. First sold in 1914 and relaunched as a coupon brand in 1962, in 1976 they were invited to sponsor the World Snooker Championships, which they did from then until 2005 at which time they had to pull out due to the UK government's ban on tobacco sponsorship.

When the Embassy brand was launched, more effort was put into developing and launching it than any other previous cigarette brand.

Embassy Filter was introduced in 1962 and, by the late 1960s, was the most popular brand of cigarette in the UK, taking 24% of the market in 1968.

In 2001, Embassy No. 1 had a 3.1% share of the UK licit cigarette market, and an estimated 4.8% share of the illicit market (based on seizures). In 2004, Embassy accounted for 24% of the premium segment
Premium segment
In marketing and advertising, premium refers to a segment of a company's brands or products that carries tangible or imaginary surplus value in the upper mid- to high price range. The targeted high income customer group is also frequently referred to as "premium". Premium brands are designed to...

 of the UK market.

Former snooker world champion, the late Alex Higgins
Alex Higgins
Alexander Gordon "Alex" Higgins , also known by his nickname of Hurricane Higgins, was a Northern Irish professional snooker player who was twice World Champion and twice runner-up. Higgins earned the nickname The Hurricane because of his speed of play...

 sued the makers of Embassy in 1999, claiming that the encouragement from the sponsors to smoke Embassy cigarettes, and the free cigarettes given to players had contributed to him contracting throat cancer
Head and neck cancer
Head and neck cancer refers to a group of biologically similar cancers that start in the upper aerodigestive tract, including the lip, oral cavity , nasal cavity , paranasal sinuses, pharynx, and larynx. 90% of head and neck cancers are squamous cell carcinomas , originating from the mucosal lining...

.

Embassy is currently one of the most expensive cigarette brands in the UK with prices ranging from £6.75 - £7.50 per pack of 20, it also has a sister brand, named Regal
Regal (cigarette)
Regal or Embassy Regal as they are also known, is a brand of UK cigarette produced by Imperial Tobacco. Available at supermarkets for £6.81 per packet of 20, they are classed as a "premium" brand cigarette and one of the most expensive available in the United Kingdom...


Discontinued UK Brands

  • Belair Menthol
  • Embassy Envoy
  • Embassy Gold
  • Embassy Number 3
  • Embassy Number 5
  • Embassy Number 3 Extra Mild
  • Embassy Number 5 Extra Mild
  • Embassy Extra Mild
  • Embassy Number 1 Extra Mild
  • Embassy Premier with NSM (New Smoking Mixture)

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK