Ella Moss is a fashion clothing brand owned by VF Corporation founded by designer Pamella Protzel which is based in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

http://www.ellamoss.com/contacts.html.

History of Ella Moss

Pamella Protzel originally attended Pasadena's Art Center studying graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

, when she decided that fashion was her true passion. She then enrolled at The Fashion Institute of Design and Merchandising in L.A.. Shortly after, Protzel Scott was hired by Moise Emquies, working at his company, Mo Industries. Protzel and Emiquies eventually decided to join forces and create the line Ella Moss, taken from Pamella's nickname (Ella) and Moise's nickname (Moss). They describe the line in three words: "Hip, quirky, fashionable". Protzel explained that her main inspiration for design was art, fashion, people, travelling, and Parisian flea markets.
As of now, the Ella Moss line is worn by Gwenyth Paltrow, Cameron Diaz

Cameron Diaz

Cameron Michelle Diaz is an American actress and former model. She became famous during the 1990s with roles in the movies The Mask, My Best Friend's Wedding, and There's Something About Mary. Other high-profile credits include the two Charlie's Angels films, voicing the character Princess Fiona...

, Kirsten Dunst

Kirsten Dunst

Kirsten Caroline Dunst is an American actress, singer and model. She made her film debut in Oedipus Wrecks, a short film directed by Woody Allen for the anthology New York Stories...

, and Liv Tyler

Liv Tyler

Liv Rundgren Tyler is an American actress and model. She is the daughter of Aerosmith's lead singer, Steven Tyler, and Bebe Buell, model and singer. Tyler began a career in modeling at the age of 14, but after less than a year she decided to focus on acting. She made her film debut in the 1994...

. One of her dresses also appeared on Sarah Jessica Parker

Sarah Jessica Parker

Sarah Jessica Parker is an American film, television, and theater actress and producer.She is best known for her leading role as Carrie Bradshaw on the HBO television series Sex and the City , for which she won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards...

 in a Sex and the City

Sex and the City

Sex and the City is an American television comedy-drama series created by Darren Star and produced by HBO. Broadcast from 1998 until 2004, the original run of the show had a total of ninety-four episodes...

 episode. Protzel described the collection as “flowy femininity with the comfort level of a t-shirt.”. Ella Moss is currently sold at several department stores and boutiques including Barneys, Nordstrom

Nordstrom

Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...

, Fred Segal

Fred Segal

Fred Segal is an upscale Los Angeles, California based clothing retailer. There are currently two Fred Segal stores: one in Hollywood and the other in Santa Monica....

 and Henri Bendel

Henri Bendel

Henri Bendel is an American upscale women's specialty store based in New York City that sells fashion accessories, cosmetics and fragrances, gifts and gourmet foods...

.