Eligor Models
Encyclopedia
Eligor is a brand of collector's diecast model cars mostly made in 1:43 scale (though early the 1938 and 1947 Citroen Traction Avant were offered in 1:20 scale). The brand was originally made by Hobbycar S.A. of Lausanne, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

, with most models continuously made in Izernore, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, about 30 miles west of Geneva. Today Eligor is one of the few diecast modelers to still make its vehicles in Europe.

Origins

Eligor was established about 1978 in Lausanne. In most earlier catalogs it states in French "The Miniature Automobile of the Connosieur" right above the brand name "Eligor". When stating the name of "Hobbycar S.A." it says "Creation - Diffusion" which sounds like a dissemination of Christian Evangelicalism (Eligor catalog). Oddly enough, the name Eligor belongs to a powerful demon in occult circles, but this is likely a coincidence with the firm's appellation.

Diecast Approach

Eligor began making diecast vehicles in much the same vein as Italian Brumm
Brumm
Brumm is a diecast collectible model company that makes cars. It is based in Oltrona di San Mamette, southwest of Lake Como, Italy, and about 25 miles northwest of Milan . Models are almost exclusively produced in 1:43 scale.-History:...

, Portuguese Vitesse
Vitesse Models
Vitesse was started in 1982 as a Portuguese company making diecast cars mostly in 1:43 scale. It was founded in the city of Oporto and is a brand name of Cinerius, Ltd.-The Fit of Vitesse:...

 or Italian RIO
RIO Models
RIO Models are intricately detailed diecast and plastic 1:43 scale models made in Cernobbio, Italy on Lake Como, by a tool and die company of the same name.-History:...

. Models were designed not for children, but with the adult hobbyist in mind. French vehicles from the 1930s to the 1960s were common in the Eligor line, such as Bugattis and Delages from the 1930s all the way up to Citroens and Peugeots from the 1960s. Similar to Brumm and RIO models Eligors were frequently offered in 'top-up' and 'top-down' versions, but collecting promoter David Sinclair noted that early on some models like the 1928 Rolls-Royce and the 1930 Talbot apparently shared the same basic casting dies (Sinclair's 1980; Levine 2009). This was very unlike the realism of RIO and Brumm, but Eligor greatly improved in quality and precision through the 1980s.

The brand was not excessively ethnocentric like Solido
Solido
Solido is a french manufacturer of die-cast model cars and trucks based in Oulins, Anet, France, about 40 miles west of Paris. Cars are usually made of the alloy zamac in varying sizes, but mostly 1:43 scale.-History:...

 has become, however, and has offered German BMWs and Opels, British Triumphs, Ford Cortinas, Jaguars, the Mini, and a Rolls Royce and Bentley. Italian Lancias and an American Chrysler, Chevrolet Corvair and a Ford Model A were offered in varied liveries. As with Brumm and Vistesse, many different liveries make a model go a long way and this is no different for Eligor. The Ford Model A around 1990 was offered in at least 29 different forms and liveries including tow truck, ambulance, milk truck, several fire variations, a pickup, and van. The Model A is still offered and popular today.

The model selection is not as early 19th century as RIO or Brumm, but the feeling is similar. With the occasional American car like the 1958 Chrysler Newport convertible in the same line with a 1925 Citroen, perhaps Eligor is most like Vitesse
Vitesse Models
Vitesse was started in 1982 as a Portuguese company making diecast cars mostly in 1:43 scale. It was founded in the city of Oporto and is a brand name of Cinerius, Ltd.-The Fit of Vitesse:...

 in its offerings and 'feel'.

Case Study

The 1963 Triumph TR-5 Monte Carlo ragtop is a good model to analyze for comparative detail. The model's exterior is superior. It is exceptionally well proportioned, with yellow lenses for front 'fog' lamps and nicely painted rear taillights. Monte Carlo decals are simply stuck on, but are tasteful. Quite rare for the time period and unlike Brumm
Brumm
Brumm is a diecast collectible model company that makes cars. It is based in Oltrona di San Mamette, southwest of Lake Como, Italy, and about 25 miles northwest of Milan . Models are almost exclusively produced in 1:43 scale.-History:...

, however, all features open and the ragtop is removable. In this area, the Triumph is a much better deal cost-wise, though Brumm cars carry more accuracy in their specific racing heritages. The Triumph interior is well apportioned.

Wheels are plastic but with an impressive and authentic wire design capped by spinners. Another notable feature of the Triumph is that all opening parts, hood trunk, and doors, have their interior sides painted black - where other manufacturers either simply paint these areas in body color or leave them unpainted with sloppy paint over-spray. Less authentic looking is the engine compartment which appears as a cheap diecast base with various 'bumps' sprayed silver.

Packaging and Logo

The typical Eligor box was not a designer's dream. Standard colors on the box were heavily saturated blue and green. Cars came inside a normal plastic display case within this carton. The logo was not particularly attractive, but it was unique. Letters in the word 'Eligor' were in a fat "Pac-Man"-style in green and outlined with white. To the right of the logo, a simple drawn hand grasping a small car extended outward to the right of the logo.

Circa 2010 the logo lettering has changed a bit to more handsome serif letters, but the hand grasping the car remains. Today there is no mention of the "Hobbycar" company on the official website.

Eligor Today

Many of the cars offered 20 years ago are still offered today, but new models have also been released, but the focus is still on French Peugeots, Citroens, Renaults and older french makes like Panhard and Talbot. It is also notable that Eligor offers several variations on the Romanian Dacia Logan, which, of course, is a Renault variation.

Into the new millennium, Eligor now offers a complete set of trucks - about 30 different models are available in a variety of different liveries. One emphasis is on racing trucks and racing liveries (Kamaz and Renault) while standard articulated tractor trailer rigs seem a backbone. Mercedes, Freightliner, and Renault vans are also offered. DAF, MAN, Freightliner, Mercedes, Volvo, Kamaz, Renault, Iveco, and Scania are all represented. In this area, the company has built up its promotional offerings, especially with silk screening on the sides of the trucks - sort of becoming the French Winross
Winross Models
Winross is a diecast model truck producer based in Churchville, New York, just west of Rochester. The company was started in 1963 to make models of White trucks and pioneered 1/64 scale promotional model semi-tractor-trailer trucks . The trucks were known for their wide variety of logos and...

. The Eligor website runs through more than 25 different liveries that have been produced for different (mostly European) companies.

The company sponsors its own collectors club (http://www.eligor.com/en/club.asp) which offers special products and product support for 35 Euros for the first year and 30 for subsequent years.
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